Aidan McFarlane

Led creative direction and project management for global marketing campaigns across web, social, and advertising. Managed cross-functional teams and client communications, delivering tailored strategies for overseas market expansion.

Designed and coded creatives for Rakuten, Amazon, Shopify, and other e-commerce platforms. Produced assets for social media, packaging, and print across multiple brand projects.

Managed full-time clients including Sustainrey, WPIC Marketing, and Lede Collective, designing UX/UI for digital products and content to improve user experience. Led creative direction and managed projects to ensure high-quality delivery.

Designed internal communication graphics and copy, managing content to ensure accuracy and alignment with brand guidelines. Collaborated with cross-functional teams to meet project objectives.

Created high-quality content for clients like Neokyo, Amazon, JNTO, and Casa Luna to strengthen brand appeal. Wrote, edited, and proofread copy to ensure clarity and engagement.

Led UX/UI and digital projects for JNTO, Takeda, and Mozilla, managing $200K+ in government work. Created bilingual content in English, Japanese, and Korean.

Built a reservation, payment, and ROI tracking system using Google Suite and Salesforce. Launched Google Ads and SEO campaigns, increasing client visits by 400%.

Secured three major government contracts during lockdown through strategic sales and creative direction. Built partnerships with Condé Nast, Lonely Planet, and National Geographic to lead high-impact campaigns.

Developed brand strategies that increased recognition by 150% in key markets. Led production of DTC marketing content and events, driving engagement and growth.

Designed bilingual promotional graphics for print, events, and digital media, enhancing brand presence and appeal across English and Japanese-speaking markets. Established valuable client relationships with notable companies.

Studied Korean language and culture at Korea University in Seoul, South Korea.

Studied Japanese language and culture at Kanda University of International Studies in Makuhari, Japan.