Open to opportunities

Aidan McFarlane

@aidanmcfarlane1

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Creative director with global brand, UX, and content experience across Japan, EU/US and APAC.

Japan

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What I'm looking for

I’m seeking fully remote roles as a creative director, UX/UI designer, or brand/content strategist. I enjoy roles that combine hands-on design with creative leadership and am open to agency or in-house teams. With a strong background in e-commerce, tech, lifestyle, and travel, I’m drawn to global projects that value strategy, culture, and craft.

I’m a multilingual creative director and digital designer with over 10 years’ experience delivering branding, UX, and content strategy across the UK, Japan, and APAC. I’ve led high-performing campaigns for Amazon, Rakuten, and KIA, and currently support cross-border marketing and UX projects remotely for clients in Japan, Singapore, and the UK.

With a background in both design and content, I specialise in developing global brand systems, e-commerce strategy, and performance-driven creative that bridges cultures and markets. I’m especially drawn to international teams working across borders, and I’m open to fully remote roles that value strategic thinking, craft, and cross-cultural fluency.

Experience

Work history, roles, and key accomplishments

Current

Digital Designer

Current

WPIC

Nov 2024 - Present (6 months)

Designed and coded creatives for Rakuten, Amazon, Shopify, and other e-commerce platforms. Produced assets for social media, packaging, and print across multiple brand projects.

Digital Design E commerce Platforms Rakuten Amazon Shopify Social Media Assets Packaging Design Print Design Creative Direction ECommerce Platforms

Current

Creative Director

Current

Life Pepper

Jan 2025 - Present (4 months)

Led creative direction and project management for global marketing campaigns across web, social, and advertising. Managed cross-functional teams and client communications, delivering tailored strategies for overseas market expansion.

Creative Direction Project Management Marketing Campaigns Team Management Client Communication Overseas Market Expansion Adobe Illustrator Adobe Photoshop Figma Adobe Premiere Pro

Current

Creative Director, Owner

Current

OuterOrbit Design

Mar 2024 - Present (1 year 2 months)

Managed full-time clients including Sustainrey, WPIC Marketing, and Lede Collective, designing UX/UI for digital products and content to improve user experience. Led creative direction and managed projects to ensure high-quality delivery.

Client Management UX UI Design Digital Products Content Design Creative Direction Project Management SEO Copywriting Content Writing

Freelance Writer and Designer

Freelance

Aug 2018 - Mar 2024 (5 years 7 months)

Created high-quality content for clients like Neokyo, Amazon, JNTO, and Casa Luna to strengthen brand appeal. Wrote, edited, and proofread copy to ensure clarity and engagement.

Content Creation Copywriting Editing Proofreading Brand Appeal Pitching Media Delivery Travel Writing Lifestyle Writing

Bilingual Coordinator

Modis Design Inc.

May 2021 - Jun 2022 (1 year 1 month)

Led UX/UI and digital projects for JNTO, Takeda, and Mozilla, managing $200K+ in government work. Created bilingual content in English, Japanese, and Korean.

UX UI Design Digital Projects Government Contracts Bilingual Content Creation SEO Strategy Social Media Engagement Multilingual Solutions social media engagement

Channel Content Designer

Amazon

Feb 2024 - Dec 2024 (10 months)

Designed internal communication graphics and copy, managing content to ensure accuracy and alignment with brand guidelines. Collaborated with cross-functional teams to meet project objectives.

Graphic Design Copywriting Content Management Brand Guidelines Cross functional Collaboration Project Management Internal Communications Cross Functional Collaboration

Design and Marketing Manager

First Sight

Nov 2020 - May 2021 (6 months)

Built a reservation, payment, and ROI tracking system using Google Suite and Salesforce. Launched Google Ads and SEO campaigns, increasing client visits by 400%.

System Building Google Suite Salesforce Google Ads SEO Campaigns Website Design Figma Marketing Visuals Brand Image

PR & Marketing Specialist

IGLOOO Inc.

Jul 2020 - Nov 2020 (4 months)

Secured three major government contracts during lockdown through strategic sales and creative direction. Built partnerships with Condé Nast, Lonely Planet, and National Geographic to lead high-impact campaigns.

Government Contracts Strategic Sales Creative Direction Partnership Building Campaign Management Content Management Influencer Collaboration Contract Negotiation Bilingual Skills

Creative Solutions; Advertising Consultant

Time Out Tokyo

Jul 2019 - Jul 2020 (1 year)

Developed brand strategies that increased recognition by 150% in key markets. Led production of DTC marketing content and events, driving engagement and growth.

Brand Strategy Market Recognition DTC Marketing Content Production Event Management Business Development Research Outreach Acquisition Growth

Sales and Business Specialist

Global Trust Networks Inc.

Nov 2017 - Jul 2019 (1 year 8 months)

Designed bilingual promotional graphics for print, events, and digital media, enhancing brand presence and appeal across English and Japanese-speaking markets. Established valuable client relationships with notable companies.