Alex Walker

Managed a team of 10 marketers across 7 language units.
Implemented communications strategies that maintain brand consistency across various projects.
Coached team members to develop their paths to success.
Developed cross-market strategies for Google Ads that utilized monthly budgets of 40M JPY.
Implemented a customer onboarding email flow, resulting in 4% increase in customer activations.

Developed strategies for targeting English-speaking audiences globally.
Managed monthly marketing budget of up to 15M JPY.
Utilized workflow management tools such as Asana, Slack, and Zapier integrations.
Compiled reports and visualized them with Google Looker Studio.
Developed manuals for PPC strategy.
Implemented benchmarks for influencers assess performance and optimize outreach.

Developed Google Ads campaign structure that delivered ROAS of 26 on a 4M JPY budget.
Managed Meta Ads account, developing and implementing full-funnel strategies.
Created SEO content and landing pages to increase site traffic.
Created content using various editing tools for social media, email, and ads.
Negotiated with influencer managers and influencers to ensure CPMs that were within budget.

Developed lesson plans that kept classes of up to 30 students engaged, behaved, and learning.
Wrote progress reports on students’ learning and presented them in teacher-parent meetings.
Participated in local promotional events that encouraged sign ups of new students to the school.

Managed SEO strategy for 2 domains, securing the #1 and #3 spots for the keyword “fridge magnets” in Australia.
Optimized Google Ads campaigns through data-driven analysis.
Scoped the redevelopment of the Mister Magnets website, increasing orders by 2% while reducing calls by 10%.
Increased customer satisfaction by 13% by reducing call wait times.

Upsold to meet sales KPIs such as average transaction value ($155), items per transaction (1.4), and average margin (40%).
Achieved #1 in total sales value Australia wide in 3 months in 2016 (top month excluding December was $83,000).

Activities and societies: Japanese Club President (2019) Japanese Club Events Coordinator (2018)

Majored in Japanese with a co-major in Marketing. The curriculum provided a strong foundation in both language proficiency and marketing principles, preparing me for a career in international business.