Open to opportunities

Alex Walker

@alexwalker

Message

I lead global eCommerce marketing teams and automate workflows to boost growth.

Japan

Message

What I'm looking for

I seek a collaborative company where I can lead global eCommerce marketing, scale automation and workflows, run data-driven campaigns, and grow a high-performing multilingual team.

I am a marketing team leader with cross-border eCommerce and digital marketing experience, focused on driving measurable results across multiple language markets. I manage multilingual teams and oversee paid and organic channels to align global strategy with local execution.

I have planned and executed large-scale global campaigns and loyalty initiatives, built automated workflows using Zapier, Asana, and Google Sheets, and created email sequences in ActiveCampaign to improve onboarding and reduce platform costs. My work contributed to a team revenue record of 897 million yen across the markets I oversaw.

I enjoy solving operational problems, improving efficiency, and helping teams work better together. I seek opportunities to scale marketing operations, implement smart automation, and lead high-performing, multilingual marketing teams.

Experience

Work history, roles, and key accomplishments

Current

Marketing Team Lead

Current

ZenGroup

Apr 2024 - Present (1 year 4 months)

Led and supported a team of marketers responsible for ZenMarket’s global marketing efforts across English, Japanese, Thai, Simplified Chinese, Traditional Chinese, and Ukrainian markets. Provided ongoing feedback, direction, and support to team members to manage marketing in their respective languages.

Workflow Automation Team Leadership Google Ads ActiveCampaign Asana Google Sheets Zapier Digital Marketing

English Marketer

ZenGroup

May 2022 - Present (3 years 3 months)

Managed English-language digital marketing efforts, including Google Ads, social media content and ads, influencer partnerships, SEO-focused blog writing, affiliate programs, and email marketing. Analyzed campaign performance and made data-driven adjustments through initiatives such as A/B testing to improve ROI and user engagement.

Google Ads Social Media Marketing SEO Email Marketing Influencer Marketing Affiliate Marketing A B Testing Data Analysis SEMrush

B2B Marketing Assistant

Mister Magnets

Jan 2017 - Present (8 years 7 months)

Managed digital marketing efforts, including Google Ads and optimization of product pages through use of HotJar and Google Search Console. Had dealings with external stakeholders such as the Australian Made Campaign and APPA (Australasian Promotional Products Association).

Google Ads Hotjar Google Search Console Stakeholder Management Digital Marketing SEO Campaign Management

Education

Degrees, certifications, and relevant coursework

Swinburne University of Technology

Bachelor of Arts, Japanese and Marketing

2014 - 2019

Majored in Japanese with a co-major in Marketing. The curriculum provided a strong foundation in both language proficiency and marketing principles, preparing me for a career in international business.