Open to opportunities

Moe Umehara

@moeumehara

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Strategic growth and brand marketer specializing in Japan localization.

Japan

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What I'm looking for

I seek a senior marketing role where I can lead localization-driven growth, collaborate with global teams, and deliver measurable full-funnel results in a mission-driven, cross-functional environment.

I am a marketing and public relations leader with 13+ years scaling global brands in the Japanese market, specializing in localizing international strategies into culturally resonant, full-funnel campaigns across paid, owned, and earned channels. I drive measurable growth through digital acquisition (Google Ads, Meta, SEO, Marketo email), UX and conversion optimization, and integrated PR and media relations.

My work has delivered results including a 25% increase in bookings, doubled page views, tripled conversions, reduced CPA by 33%, and high-performing webinars and media placements. I collaborate closely with global stakeholders, external agencies, and cross-functional teams to align EN–JA storytelling with global brand frameworks and improve user experience and operational efficiency.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Public Relations Manager

Current

IDP Education Japan

Oct 2023 - Present (2 years 5 months)

Owned Japan full-funnel marketing and PR for IDP IELTS, driving a 25% increase in bookings and tripling conversions via UX, SEO, and Google Ads optimization.

Digital Marketing Google Ads SEO Marketo UX Optimization Analytics

PR Manager

Plaza Create

Jul 2021 - Sep 2023 (2 years 2 months)

Established and led PR function (team of 5), scaling output to ~80 press releases/year and securing ~200 media placements including national TV to expand brand visibility.

Public Relations Media Relations Corporate Communications Team Leadership Crisis Communications

Tourism Manager

Austrade

May 2019 - Jun 2021 (2 years 1 month)

Promoted Australian tourism services in Japan, facilitating business matches that connected 5 Australian providers with 120 Japanese operators and generated commercial projects.

B2B Marketing Business Development Event Management Media Relations Stakeholder Engagement Market Entry Strategy Cross Cultural Communication

Education Manager

Austrade

Jun 2016 - May 2019 (2 years 11 months)

Led promotion of Study in Australia in Japan, managing relationships with 70 institutions and delivering events that increased fair visitors by 5% and high client satisfaction.

Education Marketing Event Planning Partner Management Market Research Program Management Localization

Program Coordinator

Westgate

Apr 2015 - May 2016 (1 year 1 month)

Managed English professor dispatch services and launched an intensive university entrance prep course to expand offerings for high school graduates.

Program Coordination Curriculum Development Project Management Student Support Relationship Management

Sales Representative

Kao Corporation

Apr 2013 - Mar 2015 (1 year 11 months)

Managed 40 pharmacy accounts in North Tokyo, exceeding sales targets (avg 106%) and executing in-store promotions that earned Best Promotion Skill awards twice.

Account Management Sales Strategy Sales Promotions Key Account Management Customer Segmentation Trade Marketing Reporting