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Aidan McFarlane

@aidanmcfarlane

Multilingual, Experienced digital designer and marketer with an MA from a QS World Top 75 school

With a Bachelor's degree in Korean and Japanese and a specialization in UX, I bring a unique blend of linguistic expertise and technical acumen to the field of digital design. My experience extends to content creation, having worked closely with the Japan National Tourism Organization (JNTO), where I contributed to content writing and photography. This diverse background equips me with a nuanced understanding of user engagement and a capability to craft content that resonates across different cultures, making me a valuable asset in any UX digital design role.

Experience

Work history, roles, and key accomplishments

Current

Creative Director / Owner

Current

OuterOrbit Design

Jul 2024 - Present (10 months)

Manage full-time client accounts and creative delivery, specializing in UX/UI design for digital products, content creation, SEO copy, and strategic project direction.

Client Management Creative Delivery UX UI Design Content Creation SEO Project Direction Digital Products

Current

Creative Director

Current

Life Pepper

Jan 2025 - Present (4 months)

Lead creative direction and project management for global marketing campaigns, managing cross-functional teams and developing strategies for overseas market growth. Proficient in design tools such as Illustrator, Photoshop, Figma, and Premiere Pro.

Creative Direction Project Management Marketing Strategy Illustrator Photoshop Figma Premiere Pro Team Management Global Marketing

Current

Digital Designer

Current

WPIC

Nov 2023 - Present (1 year 6 months)

Design and code for platforms like Rakuten, Amazon, and Shopify. Produce assets for social media, packaging, and print while driving creative direction to deliver sales-focused results.

Digital Design Coding Rakuten Amazon Shopify Asset Production Social Media Packaging Design Creative Direction

Current

Creative Director / Owner

Current

OuterOrbit Design

Mar 2023 - Present (2 years 2 months)

Manage full-time client accounts and creative delivery, specializing in UX/UI design for digital products, content creation, SEO copy, and strategic project direction.

Client Management Creative Delivery UX UI Design Content Creation SEO Project Direction Digital Products

Current

Creative Director

Current

Life Pepper

Jan 2025 - Present (4 months)

Lead creative direction and project management for global marketing campaigns, managing cross-functional teams and developing strategies for overseas market growth. Proficient in design using Illustrator, Photoshop, Figma, and Premiere Pro.

Creative Direction Project Management Marketing Campaigns Illustrator Photoshop Figma Premiere Pro Team Management Strategy Development

Current

Digital Designer

Current

WPIC

Nov 2024 - Present (6 months)

Design and code for platforms like Rakuten, Amazon, and Shopify. Produce assets for social media, packaging, and print while driving creative direction to deliver sales-focused results.

Digital Design Coding Asset Production Social Media Shopify Amazon Rakuten Creative Direction Sales Strategy

Sales & Business Specialist

Global Trust Networks Inc.

Nov 2017 - Jul 2019 (1 year 8 months)

Created bilingual promotional graphics, built relationships with major clients, and strengthened outreach in English and Japanese markets.

Sales Business Development Bilingual Graphics Client Relations Market Outreach Promotional Design

Sales & Business Specialist

Global Trust Networks Inc.

Nov 2017 - Jul 2019 (1 year 8 months)

Created bilingual promotional graphics, built relationships with major clients, and strengthened outreach in English and Japanese markets.

Sales Business Development Bilingual Graphics Client Relations Market Outreach Promotional Design

Advertising Consultant

Time Out Tokyo

Jul 2019 - Jul 2020 (1 year)

Built brand strategy and led content production, ran direct-to-consumer campaigns and in-person events, achieving 200% business growth.

Brand Strategy Content Production DTC Campaigns Event Management Business Growth Advertising

Freelance Writer & Designer

Various Clients

Sep 2018 - Mar 2024 (5 years 6 months)

Created content and design for media and brands with a focus on lifestyle, travel, and editorial writing, delivering cross-media campaigns with publishers and agencies.

Content Creation Design Editorial Writing Lifestyle Travel Cross Media Campaigns Brand Collaboration

Freelance Writer & Designer

Various Clients

Sep 2018 - Jul 2024 (5 years 10 months)

Created content and design for media and brands with a focus on lifestyle, travel, and editorial writing, delivering cross-media campaigns with publishers and agencies.

Content Creation Design Editorial Writing Lifestyle Travel Cross Media Campaigns Brand Collaboration

PR & Marketing Specialist

IGLOOO Inc.

Aug 2020 - Nov 2020 (3 months)

Won major government contracts during lockdown, led campaigns with Condé Nast and Lonely Planet, and managed influencers while cutting costs by 15%.

Public Relations Marketing Campaigns Government Contracts Influencer Management Cost Reduction Brand Partnerships

PR & Marketing Specialist

IGLOOO Inc.

Aug 2020 - Nov 2020 (3 months)

Won major government contracts during lockdown, led campaigns with notable brands, and managed influencers while reducing costs by 15%.

Public Relations Marketing Campaigns Influencer Management Cost Reduction Government Contracts Brand Collaboration

Design & Marketing Manager

First Sight

Nov 2020 - May 2021 (6 months)

Built booking and ROI tracking systems, ran Google Ads and SEO campaigns achieving 400% growth, and co-developed the website with engineers in Figma.

Marketing Management Google Ads SEO ROI Tracking Website Development Figma Campaign Management

Design & Marketing Manager

First Sight

Dec 2020 - May 2021 (5 months)

Built booking and ROI tracking systems, ran Google Ads and SEO campaigns achieving 400% growth, and co-developed the website with engineers using Figma.

Marketing Management Google Ads SEO ROI Tracking Website Development Figma Campaign Management

Bilingual Coordinator

Modis Design Inc.

May 2021 - Jun 2022 (1 year 1 month)

Delivered UX/UI and bilingual content for major clients, leading SEO growth and multilingual campaigns while managing government projects worth over $200K.

Bilingual Content UX UI Design SEO Project Management Multilingual Campaigns Government Projects Client Management

Channel Content Designer

Amazon

Feb 2024 - Jan 2025 (11 months)

Designed internal communications graphics and copy, managed content accuracy and brand alignment, and collaborated cross-functionally on messaging.

Graphic Design Content Management Brand Alignment Cross Functional Collaboration Internal Communications Copywriting

Advertising Consultant

Time Out Tokyo

Jul 2019 - Jul 2020 (1 year)

Built brand strategy and led content production, ran direct-to-consumer campaigns and in-person events, achieving 200% business growth.

Brand Strategy Content Production DTC Campaigns Event Management Business Growth Marketing Strategy

Bilingual Coordinator

Modis Design Inc.

May 2021 - Jun 2022 (1 year 1 month)

Delivered UX/UI and bilingual content for major clients, successfully managing $200K+ government projects and leading SEO growth and multilingual campaigns.