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Frank Yoder

@frankyoder

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Results-driven leader with over 15 years in customer success.

United States

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What I'm looking for

I seek a role that fosters collaboration, innovation, and growth opportunities.

With over 15 years of experience in SaaS, customer success, and revenue operations, I have a proven track record of building and scaling customer success teams that enhance client engagement and drive long-term retention. My strategic approach has led to significant achievements, including a 30% reduction in customer churn and a remarkable 52% ARR growth as CEO of Blue Canvas Labs.

Throughout my career, I have successfully aligned success strategies with sales, marketing, and product teams to deliver exceptional customer experiences. I take pride in my ability to secure enterprise clients like Square and Slack by focusing on long-term value delivery and relationship management. My expertise in customer lifecycle management and cross-functional collaboration has consistently resulted in measurable business outcomes.

Experience

Work history, roles, and key accomplishments

Chief Executive Officer

Blue Canvas

Jun 2022 - Jan 2025 (2 years 7 months)

Directed winning negotiations for strategic partnerships and acquisitions, driving company growth and expanding market reach to enhance business sustainability and competitive positioning. Established and articulated compelling company vision and mission, aligning organizational objectives with strategic initiatives to drive cohesive and goal-oriented operations.

Director of Sales

Airnow PLC

Dec 2020 - Jul 2022 (1 year 7 months)

Uncovered and executed innovative go-to-market strategies, unlocking opportunities to potentially triple Annual Recurring Revenue. Streamlined five independent SaaS product sales teams into a unified global unit by boosting cross-team collaboration and operational efficiency.

Go To Market Strategy Sales Team Team Collaboration

Head of Sales & Marketing

MightySignal

Dec 2018 - Jan 2020 (1 year 1 month)

Built and led new sales and marketing teams post-acquisition to establish an organizational framework that propelled company growth and market expansion. Consistently exceeded sales quotas, achieving top-closer status each quarter and driving sustained revenue growth.

Marketing Team Building Growth New Market Expansion Sales Quota Sales Growth Customer Advocacy Retention

Sales & Marketing Manager

SDFI-Telemedicine

Dec 2015 - Jan 2018 (2 years 1 month)

Expanded and restructured the marketing team, prioritizing digital, print, and tradeshow campaigns to enhance marketing effectiveness and brand visibility. Designed quarterly marketing strategies and comprehensive 12-month trade show schedules, aligning initiatives with overarching company objectives.

Marketing Team Digital Marketing Marketing Strategy Customer Satisfaction Product Training Retention