Evelyn Fernandes de O Gomes

• Led the go-to-market for the Lemon Card launch in Brazil, aligning PR, out-of-home, influencer marketing, paid media, CRM, and corporate partnerships while coordinating five external agencies around one positioning and message architecture.

• Led the selection of influencer and data partners, comparing commercial models, content efficiency, fees, and compliance capabilities. Negotiated a fixed

• Conceived and led the development of PIX Crédito, Bankuish’s first proprietary financial product, from Product Discovery through public launch.

• Led Product-Market Fit (PMF) validation through market and competitive analysis, user interviews, research, and hypothesis testing. 68.75% of users were looking for higher credit limits, 81.25% wanted support with financial organization, and 68.75% co

• Positioned Filance AI by Bankuish as an alternative-data credit solution for gig workers, freelancers, and creators in the United States, connecting income history, professional activity, and platform data to a broader financial-inclusion narrative.
• Developed B2C and B2B content, SEO, social media, CRM, acquisition campaigns, and product communications. One article about access to credit for i

• Led acquisition, CRM, content, social media, influencer marketing, and retention initiatives for the Brazilian market, partnering with Product, Data, Customer Support, and financial partners to connect marketing activities with business outcomes.
• Built and optimized campaigns across Meta Ads, Google Ads, push notifications, email, WhatsApp, and creator partnerships, tracking the full journey f

• Developed and executed a content strategy for Brazilian and international agribusiness audiences, managing the editorial calendar and producing weekly articles aligned with customer needs and commercial priorities.

• Conducted keyword research, competitor analysis, and on-page SEO optimization to strengthen organic visibility, increase qualified website traffic, and support lead generation.

• Recruited and onboarded more than 520 local hosts worldwide, conducting interviews and quality assessments in Portuguese, English, and Spanish to ensure consistently high-quality tour experiences.
• Managed operations for more than 200 tours per week, coordinating hosts, customers, schedules, and service delivery across multiple destinations.
• Designed and executed acquisition and retention exp

• Led the administrative, commercial, and logistics operations of a Brazilian B2B bicycle-components manufacturer serving approximately 300 active clients nationwide, including distributors, wholesalers, and major retailers.

• Directly managed 12 internal employees and approximately 10 external sales representatives, coordinating priorities, responsibilities, performance, and alignment across Sa

Pursued a postgraduate specialization in Business Administration, focusing on management and strategy.

Earned a Bachelor's degree in Journalism, developing skills in communication and media.