Isabela Lima

At Bizzy, I work on product marketing for B2B sales technology, helping translate product capabilities, customer needs, and market context into clear GTM strategy.

Core focus areas:
- Go-to-market strategy for B2B SaaS products
- Messaging and positioning for sales-led and product-led motions
- Product launch planning and cross-functional execution
- Sales enablement materials for revenue teams
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Independent product marketing consulting focused on GTM strategy, product positioning, messaging frameworks, and competitive intelligence. Completed PMMC (Product Marketing Alliance, 2026), HubSpot Revenue Operations (2026), and Klaviyo Practitioner (2026) certifications. Available for full-time remote opportunities in product marketing and lifecycle marketing.

Full-time parenting during a career break.

Led the full marketing function for a global B2B company, owning strategy, budget, and an international team of 5. Built lead scoring and grading in Pardot and Salesforce, developed brand and product GTM for the first internally developed product, and optimized marketing using GA4/Pardot analytics and Salesforce reporting.

FocusEconomics is a 25-year-old global B2B company specializing in macroeconomic data (SaaS + DaaS). I led an international marketing team of 5, owning the full marketing function.

- Defined the annual marketing strategy and budget across brand, lifecycle, demand generation, and product marketing
- Built end-to-end lead scoring and grading system in Pardot and Salesforce, improving pipeline visib

Developed and executed go-to-market strategy for a new proptech product entering a competitive market. Owned brand positioning and messaging, coordinated cross-functional alignment across marketing, product, digital, sales, and FP&A, and tracked KPIs and quarterly marketing OKRs.

Porto Seguro is the 3rd largest insurance company in Brazil. I worked at Olho Mágico, a proptech startup within the group.

- Developed and executed go-to-market strategy for a new proptech product entering a competitive market
- Led cross-functional alignment between marketing, product, digital, sales, and FP&A teams
- Defined brand positioning, messaging framework, and customer-centric content s

Worked on product discovery, roadmap execution, and product marketing activities at a proptech startup within the Porto Seguro Group. Conducted user research, owned the agile product roadmap and PRDs, and supported MVP/beta testing and data-driven iteration.

Olho Mágico is a proptech startup at Porto Seguro Group. Core product role building the product from zero through beta launch.

- Conducted product discovery — user research, pain point mapping, and opportunity definition
- Owned and maintained the product roadmap using agile methodology, prioritizing features based on user needs and business OKRs
- Wrote PRDs, user stories, and acceptance criteri

Grupo Trigo is a holding company in the food and restaurant sector. Brands: Gurumê, Spoleto, LeBonTon.

Led brand strategy and integrated campaigns across 3 distinct brands simultaneously — driving measurable sales results for each.

- Developed full brand strategy for each brand: positioning, messaging hierarchy, visual identity guidelines, and tone of voice
- Conceptualized and executed 360° int

Led brand strategy and integrated campaigns across three brands (Gurumê, Spoleto, LeBonTon), including positioning, messaging, and tone of voice. Conceptualized and executed 360° campaigns and a gamified loyalty app journey, monitoring performance and optimizing based on results.

Binder is a Brazilian advertising agency. Clients: General Motors, Record TV, FenaCap, UBEC Group.

- Developed strategic media and campaign plans for national enterprise clients
- Managed and optimized paid media campaigns on Google, Facebook, and Programmatic
- Pitched integrated media plans to potential clients
- Achieved best agency media performance for a new app download campaign

Key achiev

G4 is a global recruitment firm headquartered in Brazil and Miami.

- Led end-to-end marketing and communication strategy for a B2B recruitment brand operating across Brazil and the US
- Developed and executed integrated brand and product campaigns with a digital-first approach
- Created personalized content across commercial, operational, and editorial formats — adapting tone and messaging for Br

B2W is a major ecommerce company in Latin America. Brands: Americanas.com, Submarino, Shoptime.

- Managed CRM lifecycle campaigns for credit card acquisition across a base of ~500K users, tracking daily performance deltas against prior-day, month, and year benchmarks
- Optimized email lifecycle journeys achieving open rates of up to 25% and click-through rates of 3–5% through behavioral segmentat

Managed CRM lifecycle campaigns for credit card acquisition for a user base of ~500K, tracking daily performance deltas versus prior benchmarks. Optimized email and push notification journeys using behavioral segmentation and trigger-based logic in collaboration with product, tech, and bank teams.

Casa&Video is a local retail chain in southeastern Brazil.

- Planned and briefed agency on brand campaigns across seasonal and promotional calendars
- Monitored sales targets and optimized campaign performance against commercial goals
- Managed approval and release of offline materials across TV, print, OOH, and magazine

Supported brand and marketing activities, including campaign planning, go-to-market initiatives, project management, and customer segmentation.

Communications internship at Good Morning Lille.