Eduardo Spring

Developed product strategies for the Enterprise segment, aligning business and tech teams to identify growth levers and prioritize initiatives. Facilitated strategic discussions with executives and provided actionable direction for engineering teams.

Focused on increasing product maturity across squads by integrating Product, Research, and Experimentation teams. Led 14 working groups mapping 98 initiatives, with 72% flagged as high-impact and over 50% underway or delivered.

Led user acquisition and onboarding within the Membership vertical, collaborating with Engineering and Design to scale marketplace growth. Created a third-party registration process that improved the marketplace environment and generated ~US$1.5 GMV per month.

Managed B2C products focusing on user engagement and retention, using product and marketing knowledge to drive OKR-focused discovery and delivery. Introduced the marketplace model to the digital wallet, representing 86% of product revenue, and improved GMV by 147% quarter-over-quarter.

Structured and discovered a marketing squad from scratch, conducting marketing routines and representing the squad in discussions with PMs and developers. Launched the EBANX Track app, achieving over 1 million downloads in a year with 8k daily active users.

Focused on marketing planning for user acquisition and engagement, including email marketing, SEO, and Google Ads campaigns. Represented the marketing team in product discovery and delivery processes.

Provided customer service support at EBANX.

Managed social media activities at Celero.

Handled communications analysis at Fleety.

Completed an internship at JOOX.

Performed link building and SEO tasks at Fastcom Internet Solutions.

Completed a Product Management course, focusing on product management methodologies.

Completed a Product Marketing Scholarship, enhancing skills in product marketing.

Studied Comunicação, focusing on communication principles and practices.