Andre Kitamura

Atuação no time de Marketing Estratégico Regional, com foco em Product Marketing e lançamentos estratégicos do portfólio de Hortifrúti (HF) na América Latina. Responsável por posicionamento, diferenciação e construção de propostas de valor para produtos prioritários do pipeline futuro, conectando estratégia global às necessidades dos mercados locais.

Principais responsabilidades e projetos:
*Dese

* Development and execution of long-term marketing strategies for the HF portfolio in Latin America, focusing on expansion, differentiation, and growth.
* Acting as a liaison between global and regional teams, translating strategic guidelines into plans adapted to the realities of markets such as Brazil, Mexico, Argentina, and other LATAM countries.
* Mapping market trends and rural producer behav

* Structuring integrated processes across CS, Marketing, and Sales, ensuring consistency in the customer journey and contributing to increased LTV and reducing churn.
* Developing onboarding and adoption strategies focused on accelerating time-to-value and increasing engagement in the first cycles.
* Generating actionable insights from usage behavior data, used to guide marketing campaigns, segmen

Liderança de squad multidisciplinar com mais de 12 profissionais, responsável pela operação de Customer Success e pela integração com Marketing e Vendas. Atuação com foco em retenção, expansão da base de clientes, eficiência operacional e geração de valor.

Principais responsabilidades:
* Liderança e desenvolvimento de um squad com mais de 12 profissionais, com gestão de prioridades, acompanhament

* Leadership of multidisciplinary paid media teams (Google Ads, Meta, LinkedIn), focusing on ROAS, CAC, LTV, and qualified opportunity generation.
* Definition of acquisition, nurturing, and conversion strategies, applying A/B testing, funnel analysis, and data-driven optimizations.
* Implementation of performance-oriented methodologies (such as OKRs, sprint reviews, and growth loops), ensuring gr

Liderança da área de Performance, com foco em aquisição, conversão e crescimento orientado por dados. Responsável pela estratégia de mídia, estruturação de funil completo, análise de rentabilidade e identificação de oportunidades de escala para diferentes clientes e modelos de negócio.

Principais responsabilidades:
* Liderança de estratégias de mídia em Google, Meta e LinkedIn, com foco em aquisi

Atuação em Digital Trade Marketing e CRM, com foco em campanhas de sell-out, lançamentos de produtos, ativação de canais digitais e gestão de parceiros varejistas.

* Liderança das ações de Black Friday, com campanhas co-branded e ativações junto a grandes varejistas, impulsionando conversão e performance em canais digitais e físicos.
* Estruturação da estratégia digital da Brasil Game Show (BGS),

* Leading market research focused on consumer behavior, channel dynamics, and emerging opportunities in the consumer goods segment.
* Continuously monitoring market trends, innovation, seasonality, and changes in shopper profiles, generating insights for adapting portfolios and campaigns.
* Delivering deliverables focused on demand elasticity, consumer clusters, and occasion-based marketing trends

Atuação em Marketing e Inteligência de Mercado, com foco em análise de comportamento do consumidor, avaliação de canais e identificação de oportunidades de crescimento no mercado australiano.

* Condução de estudos de mercado e análises de comportamento do consumidor, identificando oportunidades para portfólio, canais de venda e categorias de produtos.
* Desenvolvimento de análises de elasticidade

* Leadership and coordination of digital and SEO projects, ensuring alignment between strategy, deadlines, and quality of deliveries for medium and large clients.
* Management of schedules, resources, and multidisciplinary teams, ensuring efficient execution within the defined scope.
* Direct interface with clients, conducting alignment meetings, monitoring performance, and presenting results.
* M

* Support in the management of digital and SEO projects, monitoring schedules, demands, and deliverables with internal teams and clients.
* Monitoring tasks, deadlines, and performance indicators to ensure alignment with strategic objectives.
* Interfacing between internal departments (content, media, development, and design), facilitating communication and problem-solving.
* Support in preparing

* Leadership in the planning, management, and monitoring of the Marketing and Sales budget, ensuring efficient resource allocation and alignment with the company's strategic goals.
* Preparation of forecasts and variance analyses (actual vs. budget), anticipating risks and proposing corrective actions.
* Development of management reports and dashboards to monitor KPIs, providing financial and comm

* Support in the creation and execution of internal communication initiatives, developing content and materials for corporate campaigns.
* Support in organizing events and brand activations, ensuring alignment with visual identity and global guidelines.
* Collaboration in updating internal communication channels and intranet, ensuring efficient information distribution.
* Participation in the prod

* Support in executing promotional campaigns and incentive initiatives aimed at sales channels and the sales team.
* Support in the development and distribution of point-of-sale (POS) materials, ensuring the standardization of brand communication.
* Assistance in organizing events and commercial activations, ensuring alignment with marketing and sales strategies.
* Monitoring performance indicator

Oct 2022

May 2021 · Expired May 2023

2017 · Expired 2017

2016 · Expired 2016

2006 · Expired 2006