Open to opportunities

Letícia Paiva

@leticiapaiva

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Product Marketing Manager driving GTM strategies and scalable launches.

Brazil

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What I'm looking for

I seek a role leading product marketing or GTM initiatives at a collaborative, data-driven company where I can scale teams, optimize launches, and drive measurable revenue growth.

I am a Product Marketing Manager with 5+ years in B2B SaaS, experienced building high-performing PMM functions, scaling teams, and leading go-to-market strategies for LATAM and US markets. I blend strategic oversight with hands-on execution, owning launches, KPI reporting, and cross-functional alignment to drive measurable revenue growth.

I have led customer research, competitive intelligence, and beta programs for AI solutions, created playbooks and sales enablement assets, and scaled marketing operations through automation and process standardization. I am multilingual (Portuguese, English, Spanish) and committed to mentorship, operational efficiency, and data-driven optimization.

Experience

Work history, roles, and key accomplishments

Current

Volunteer Marketing Strategist

Current

NGO Expand Peru

Aug 2024 - Present (1 year 5 months)

Developed volunteer personas, messaging guidelines, and a channel strategy, rewrote site and platform content, and implemented a simple CRM and Google Ads to triple volunteer participation and funding within one year.

Messaging Strategy Google Ads Content Strategy User Journey Mapping

Senior Product Marketing Manager

Pipefy

Feb 2019 - Jul 2024 (5 years 5 months)

Built the Product Marketing function and scaled it into a senior team while architecting GTM strategies for LATAM and US that supported revenue growth across HR, Finance, and IT verticals. Led launches, ICP definition, win/loss analysis, and KPI-driven reporting to C-level, improving launch efficiency and cross-functional alignment.

Go To Market Product Launch Management Competitive Intelligence Sales Enablement KPI Tracking Win Loss Analysis Cross Functional Collaboration

Digital Marketing Instructor

Aldeia

Sep 2016 - Dec 2019 (3 years 3 months)

Led the Fundamentals of Digital Marketing course across 24 editions, training 700+ students on content marketing, email, social, CRO, Google Ads, SEO, and marketing metrics to prepare entrepreneurs and early-career marketers.

Digital Marketing SEO Google Ads Email Marketing CRO Content Marketing Training Marketing Analytics

Marketing Manager

Aldeia

Jul 2014 - Feb 2019 (4 years 7 months)

Built the marketing function from scratch and grew it into a six-person multidisciplinary team, delivering acquisition, retention, and brand growth through data-driven optimization and paid media management. Implemented A/B testing and performance tracking to improve ROI and CAC.

Team Leadership Paid Media A B Testing ROI Optimization Performance Tracking Content Creation PR Conversion Rate Optimization

Marketing Professor

Grupo Educacional Opet

Aug 2017 - Aug 2017 (0 months)

Taught the Marketing Applied to Innovation module in a postgraduate program, introducing students to the Bullseye Framework and traction channels to inform growth strategies.

Teaching Curriculum Development Bullseye Framework Public Speaking

Marketing Intern

Aldeia

Jan 2012 - Jun 2014 (2 years 5 months)

Supported marketing activities including campaign execution, content creation, and performance tracking while gaining experience in acquisition and brand initiatives.

Content Creation Campaign Management Performance Tracking Social Media Email Marketing