Open to opportunities

Marina Pagliari

@marinapagliari

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Experienced Product Marketing Manager driving data-driven strategies for growth.

Brazil

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What I'm looking for

I am looking for a dynamic role where I can leverage my expertise in product marketing to drive growth and innovation, while collaborating with cross-functional teams in a forward-thinking company.

With over 10 years of experience in developing and executing data-driven marketing strategies, I have a proven track record in Product Marketing and go-to-market execution. My passion for technology and innovation drives me to create strategic positioning that accelerates growth and delivers real business impact.

At Instituto Singular, I manage end-to-end Go-To-Market strategies, leading cross-functional teams to ensure successful product launches and revenue optimization. My efforts have resulted in exceeding enrollment targets and generating significant monthly recurring revenue. I thrive in collaborative environments and am committed to continuous learning and adapting to market trends.

Previously, as a Product Marketing Specialist at ExitLag, I implemented localized pricing strategies and redesigned customer feedback systems, leading to record-breaking performance during key campaigns. My experience spans various roles, allowing me to develop a comprehensive understanding of customer needs and market demands, which I leverage to drive customer acquisition and retention.

Experience

Work history, roles, and key accomplishments

Current

Product Marketing Manager

Current

Instituto Singular

Oct 2020 - Present (5 years 8 months)

Manage end-to-end Go-To-Market strategies, including product launches and revenue optimization. Led cross-functional teams to achieve significant enrollment and revenue growth through strategic positioning and market research.

Product Marketing Go To Market Strategy Market Research Team Leadership Digital Marketing Product Launch Data Analysis Pricing Strategy

Product Marketing Specialist

ExitLag

Apr 2022 - Apr 2023 (1 year)

Drove pricing, positioning, and campaign strategies to enhance customer acquisition and retention in a competitive SaaS market. Achieved record-breaking performance through strategic adjustments and customer value propositions.

Pricing Strategy Customer Acquisition Retention Campaign Management Data Analysis SaaS Marketing Performance Metrics Market Research Value Proposition

Project Lead

WHF

Apr 2021 - Sep 2021 (5 months)

Led strategic sales planning and product positioning, optimizing offerings to align with customer needs. Improved stakeholder relationships and conversion rates through targeted strategies.

Sales Planning Product Positioning Stakeholder Management Customer Insights Sales Enablement Market Analysis Relationship Building Reporting Team Collaboration

Strategic Planning Specialist

Inspire Diálogos

Jun 2019 - Apr 2021 (1 year 10 months)

Created and executed strategic plans focusing on customer-centric campaigns. Enhanced user journeys and engagement through design thinking principles.

Strategic Planning Customer Journey Campaign Management Design Thinking User Experience Market Research Data Analysis Project Management

Marketing Analyst

Anima Education Group

Jun 2017 - Jul 2019 (2 years 1 month)

Analyzed marketing data to support strategic decisions and improve campaign effectiveness. Collaborated with teams to enhance product offerings and customer engagement.

Marketing Analysis Marketing Effectiveness Team Collaboration Product Development Customer Engagement Reporting Market Trends Performance Metrics

Junior Content & Design Specialist

Federal University of Uberlandia

Aug 2016 - Feb 2017 (6 months)

Supported content creation and design projects, contributing to educational materials and marketing initiatives. Gained experience in digital content production.

Content Creation Digital Marketing Team Collaboration Communication Skills Creative Thinking Research Time Management