Looking for a job

NATALIA MENDES DE SOUZA

@nataliamendesdesouza

Message

I'm a growth-focused product manager with 3 years of experience in digital marketing.

France

Message

What I'm looking for

I am looking for an opportunity that allows me to be creative and proactive and to be in constant contact with users, so that I can work to always improve their experience using our services. And a place that gives me an environment of constant learning, as well as a perspective for career growth.

After completing an internship in Trade Marketing at AbInbev, I joined Cogna, a Brazilian educational company, as a Product Marketing Analyst and worked closely with product teams to drive user acquisition and increase product value. I was responsible for managing the company's CRM efforts, social media marketing, conversion rate optimization, and branding initiatives, being able to increase acquisition by 750% in a quarter. Subsequently, I was invited by the Product VP to join the Product team as a Product Manager. In that role, I improved the team's NPS and increased website conversion rates by 43.7%.

Recently, I moved to France to broaden my horizons and learn French, and I am looking forward to explore new opportunities that will challenge me and allow me to continue growing as a professional and individual.

Experience

Work history, roles, and key accomplishments

Current

Product Manager

Current

Cogna Educação

Jul 2021 - Present (3 years 10 months)

Leader of website and acquisition funnel teams focused on Cogna’s first EdTech. Defined product’s roadmap based on clients' insights, data analysis and company goals, analyzed KPI's and users’ behavior to understand the points of improvement increasing the website's conversion rate by 43.7% in 3 months, responsible for the entire product life cycle and defining the team’s OKRs for each quarter.

SQL Product Management Team Building Team Management Product Roadmap Sprint Planning Scrum

Product Marketing Manager

Cogna Educação

Sep 2020 - Jul 2021 (10 months)

Led two squads composed by a product designer, five developers and a tech leader each. Incorporated data, research, customer interviews and market analysis to discover new featuresand prioritize backlog, performed A/B testing and structured acquisition funnel from scratch, structured a new business model
increasing the acquisition buy 750% in 90 days, Idealized the first chatbot and CRM strategy.

Marketing CRM Customer Success User Experience Testing Email Marketing