At McKinsey & Company, I led discovery across 10+ client areas to identify pain points and inform the redesign of an AI-first banking customer journey. I coordinated three developers through MVP development and usability testing, then presented the MVP to bank and McKinsey executives.
I contributed to a redesign that reduced account-opening time from 13 days to nine minutes, manager rework by 65%, and required documents from 15 to two. My work draws on market research, competitive analysis, customer journey mapping, and cross-functional delivery.
On my independent Personal Brand & Content Strategy project, I grew a career and professional-development Instagram profile from 3K to 12K+ followers organically in four months, generating approximately 7M views. I tested content formats and messaging using audience insights and performance data, and managed four brand partnerships.
Across marketing, finance, and consulting roles, I’ve also supported investment fund structuring, pricing analysis, social media strategy, and fundraising campaigns. I’m comfortable working remotely with international teams and have full professional proficiency in English.
