RFRoger Fonsi
@rogerfonsi
Senior Product Marketing Manager with expertise in growth strategies.
BrazilWhat I'm looking for
With over 12 years of experience in product marketing and customer lifecycle management, I have a proven track record of driving business growth in fintech, SaaS, and digital platforms. My expertise lies in identifying market opportunities and translating them into effective go-to-market strategies that enhance customer acquisition, engagement, and retention.
At Bitso, I successfully led initiatives that improved activation rates by 25% and reduced churn by 30%. My strategic approach combines data-driven execution with a deep understanding of consumer behavior, allowing me to deliver high-impact campaigns that resonate with target audiences. I thrive in cross-functional environments, collaborating with teams to define KPIs and manage campaign pipelines effectively.
Experience
Work history, roles, and key accomplishments
LATAM Senior Customer PMM & Growth Lifecycle
Bitso
Dec 2023 - Present (1 year 5 months)
Owned messaging and positioning pipeline to deploy go-to-market efforts and lifecycle communications across owned channels, driving adoption, engagement, cross/upsell, and retention. Led onboarding initiatives, improving activation rates by 25%, and owned the full cycle growth GTM strategy across LATAM, generating $400K in incremental revenue and $10M in AUM. Implemented scalable predictive churn
CX & Marketing Manager
TAG | Stone.co
Jun 2021 - Nov 2023 (2 years 5 months)
Led Marketing & UX teams to enhance CX through user research, customer journey mapping, and product experience, resulting in a 15% increase in incremental revenue. Defined and executed an improvement roadmap in collaboration with Product, streamlining API service integration for business clients by 40%. Developed and launched OKR-driven marketing campaigns, bringing in five key enterprise accounts
Product Marketing Manager
Itaú
Aug 2018 - Jun 2021 (2 years 10 months)
Increased new investment accounts by 20% in four months by implementing GTM strategies and launched a reward program increasing investment amounts by 30%. Led the rebranding and repositioning strategy, reinforcing business value proposition. Developed data-driven retention strategies for a high-net-worth customer base and owned messaging development and competitive research to differentiate offeri
Senior Marketing Analyst
Pernambucanas
May 2014 - Aug 2018 (4 years 3 months)
Managed multi-channel marketing campaigns, increasing sales in the home textiles category by 15%. Optimized a $300K marketing budget, improving KPIs and increasing customer purchase recurrence by 20%. Conducted competitive intelligence strategies and market research to refine customer targeting and optimize campaigns performance.
Education
Degrees, certifications, and relevant coursework
RSRome Business School
Master, Growth Marketing & Business Transformation
Pursuing a Master's degree focused on advanced strategies in growth marketing and business transformation. Gaining expertise in driving business expansion through innovative marketing techniques and strategic leadership.
ESESPM
Master, Strategic Management
Completed a Master's degree in Strategic Management, focusing on advanced business strategies and organizational leadership. Developed skills in strategic planning, decision-making, and competitive analysis.
AMAnhembi Morumbi
Bachelor, Marketing
Earned a Bachelor's degree in Marketing, covering core principles of market analysis, consumer behavior, and promotional strategies. Acquired foundational knowledge in developing and executing effective marketing campaigns.
Availability
Location
BrazilAuthorized to work in
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