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Lucas Bergman

@lucasbergman

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Product manager focused on customer-centric growth, go-to-market strategy, and AI-driven solutions.

Brazil

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What I'm looking for

I seek a product role where I can lead customer-centric discovery and AI-driven product development, collaborate cross-functionally, and drive measurable revenue and adoption growth in a growth-minded, outcome-focused team.

I am a product professional with 6+ years of experience driving growth across technology, healthcare, and consumer markets, evolving from strategic business roles into hands-on product development. I combine market intelligence, user research, MVP design, and cross-functional leadership to translate customer insights into scalable products and compelling go-to-market positioning.

My work delivered measurable outcomes: launched a customer app with 86 NPS and 80%+ adoption, increased MRR by 30% through product optimization, and generated qualified B2B leads via targeted marketing. I currently apply AI fluency (LLMs, prompt engineering, RAG) to build intelligent onboarding and personalized experiences while maintaining a strong focus on business outcomes.

Experience

Work history, roles, and key accomplishments

Product Manager

Fato Engenharia

Aug 2021 - Jun 2025 (3 years 10 months)

Scaled operations from 2 to 15 employees enabling 3x project delivery capacity and led discovery and launch of the company's first customer mobile app achieving 80%+ adoption and 86 NPS while increasing MRR by 30% via cross-sell/upsell strategies.

User Research Roadmapping Product Analytics Growth Strategies Agile

Product Marketing Manager

Lina Saúde

Jan 2022 - Jan 2025 (3 years)

Built B2B healthtech brand presence and GTM campaigns that grew a targeted LinkedIn audience to 3,000+ healthcare professionals and generated 100+ qualified leads leading to contract conversions.

Go To Market Lead Generation B2B Marketing Positioning Content Strategy Healthcare Marketing

Product Manager

Rappi

Jan 2021 - Aug 2021 (7 months)

Led regional market expansion across Northeast and Southeast Brazil, improving cancellation and fulfillment metrics, and grew partner ecosystem by 40% through data-driven acquisition strategies.

Market Expansion Partner Acquisition Customer Journey Mapping Data Analysis Product Strategy KPIs

Marketing Manager

AMBEV ZX Ventures

Mar 2020 - Jan 2021 (10 months)

Repositioned premium brand Wäls driving a 12% regional market share increase in 6 months and led digital initiatives including e-commerce development to support portfolio growth.

Brand Strategy Digital Marketing Campaign Management Market Analysis Product Positioning Consumer Insights Activation

Marketing Manager

Heineken

Mar 2020 - Jan 2021 (10 months)

Developed strategic business plans optimizing ~15% of national investment budget and created a Power BI CAPEX dashboard piloted and adopted nationwide to improve investment decisions.

Strategic Planning Power BI Market Analysis Portfolio Strategy Analytics Stakeholder Management

Market Intelligence Analyst

Vallourec Tubular Solutions

Jul 2016 - May 2019 (2 years 10 months)

Led market intelligence and strategic planning efforts including a 5-year company strategic plan and delivered competitive analyses that informed product strategy and business development.

Market Research Competitive Intelligence Strategic Planning Stakeholder Engagement Business Development Reporting

Education

Degrees, certifications, and relevant coursework

University of Virginia

Artificial Intelligence in Marketing & Product

2025 - 2025

Completed a course on Artificial Intelligence applications in marketing and product to apply AI techniques to customer experience and product personalization.