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Lucas Bergman

@lucasbergman

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Product and Marketing professional focused on customer-centric growth, go-to-market strategy, and AI-driven solutions.

Brazil

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What I'm looking for

I seek a product or marketing position where I can lead customer-centric discovery and AI-driven product development, collaborate cross-functionally, and drive measurable revenue and adoption growth in a growth-minded, outcome-focused team.

Dual Citizenship: Brazil & Croatia (EU) | Global Time Zone Flexibility: GMT+3

I’m a Product and Marketing professional with 6+ years of experience driving growth across technology, healthcare, and consumer goods (CPG). My work focuses on bridging strategy, execution, and AI innovation to create products and go-to-market strategies that enhance customer engagement and operational efficiency in fast-moving environments.

AI-Driven Impact: Currently building AI-powered products and marketing workflows, leveraging prompt engineering, API-first integrations, and workflow orchestration to design intelligent experiences that improve user journeys and accelerate product adoption.

Product Leadership: At Fato Engenharia, I led cross-functional teams across product development, customer engagement, and marketing, tripling operational capacity and launching the company’s first digital platform with 80%+ user adoption and an NPS of 86.

Marketing Innovation: At Ambev and Heineken, I managed product portfolios and brand innovation initiatives, launching 10+ products and improving business performance through data-driven strategy and market analytics.

Core Skills:
Product Management (Discovery, MVP Design, Go-To-Market) • AI & LLMs (Prompt Engineering, Workflow Automation, RAG) • Growth Strategy (B2B/B2C, SaaS) • Market & Customer Research • Business Model Development • Customer Experience (CX) • Backlog Management • UX Design • Data Analysis • Agile & Scrum

Tools:
n8n • Supabase • VEO-3 • nanobanana • Figma • Notion • Google Cloud Console • Looker Studio • Excel

Experience

Work history, roles, and key accomplishments

Product Manager

Fato Engenharia

Aug 2021 - Jun 2025 (3 years 10 months)

Scaled operations from 2 to 15 employees enabling 3x project delivery capacity and led discovery and launch of the company's first customer mobile app achieving 80%+ adoption and 86 NPS while increasing MRR by 30% via cross-sell/upsell strategies.

User Research Roadmapping Product Analytics Growth Strategies Agile

Product Marketing Manager

Lina Saúde

Jan 2022 - Jan 2025 (3 years)

Built B2B healthtech brand presence and GTM campaigns that grew a targeted LinkedIn audience to 3,000+ healthcare professionals and generated 100+ qualified leads leading to contract conversions.

Go To Market Lead Generation B2B Marketing Positioning Content Strategy Healthcare Marketing

Product Manager

Rappi

Jan 2021 - Aug 2021 (7 months)

Led regional market expansion across Northeast and Southeast Brazil, improving cancellation and fulfillment metrics, and grew partner ecosystem by 40% through data-driven acquisition strategies.

Market Expansion Partner Acquisition Customer Journey Mapping Data Analysis Product Strategy KPIs

Marketing Manager

Heineken

Mar 2020 - Jan 2021 (10 months)

Developed strategic business plans optimizing ~15% of national investment budget and created a Power BI CAPEX dashboard piloted and adopted nationwide to improve investment decisions.

Strategic Planning Power BI Market Analysis Portfolio Strategy Analytics Stakeholder Management

Marketing Manager

AB InBev

Feb 2020 - Dec 2020 (10 months)

Repositioned premium brand Wäls driving a 12% regional market share increase in 6 months and led digital initiatives including e-commerce development to support portfolio growth.

Brand Strategy Digital Marketing Campaign Management Market Analysis Product Positioning Consumer Insights Activation

Market Intelligence Analyst

Vallourec Tubular Solutions

Jul 2016 - May 2019 (2 years 10 months)

Led market intelligence and strategic planning efforts including a 5-year company strategic plan and delivered competitive analyses that informed product strategy and business development.

Market Research Competitive Intelligence Strategic Planning Stakeholder Engagement Business Development Reporting

Education

Degrees, certifications, and relevant coursework

University of Virginia

Artificial Intelligence in Marketing & Product

2025 - 2025

Completed a course on Artificial Intelligence applications in marketing and product to apply AI techniques to customer experience and product personalization.