Product Marketing Manager

What is Amplemarket all about?

You will:

• Lead the development and execution of go-to-market strategies for new product launches and feature updates, ensuring alignment with overall business objectives.
• Create clear, differentiated messaging to position our products effectively in the market.
• Partner with Sales, Product, Engineering, Design, and Customer Support teams to develop sales enablement materials, marketing content, and launch plans that drive product adoption and market awareness.
• Develop high-impact marketing collateral including pitch decks, one-pagers, case studies, and website content. Ensure materials are aligned with product positioning and sales strategy.
• Use market research, customer data, and competitive analysis to inform product positioning, pricing strategies, and messaging.
• Conduct customer interviews, surveys, and competitor benchmarking to drive data-driven decisions.
• Lead product launches from start to finish, including developing messaging, sales training materials, promotional campaigns, and ensuring seamless execution across channels.
• Define KPIs for product marketing initiatives and continuously measure the effectiveness of campaigns, adjusting strategies as needed to maximize impact.

Who we're looking for:

• 3+ years in B2B SaaS product marketing, with a proven track record of driving successful go-to-market strategies and product launches.
• Experience working in a fast-paced, high-growth environment, managing multiple projects with precision.
• Ability to translate complex product and technical features into clear, compelling narratives for diverse audiences, including technical and non-technical stakeholders.
• Strong cross-functional collaboration skills, working effectively with Sales, Product, and Design teams to drive product adoption.
• Deep understanding of customer pain points and a passion for using insights to shape product messaging and strategy.
• Skilled at gathering and leveraging customer feedback to continuously refine marketing initiatives.
• Comfortable analyzing market trends, competitive landscapes, and product performance metrics to inform strategic decisions.
• A creative thinker with a results-driven mindset, continuously optimizing marketing efforts for measurable impact.
• Adaptable to rapid changes, able to navigate uncertainty while making a meaningful impact.

We offer:

• Nice work environment
• Competitive Salary
• Health Insurance
• Stock Options
• Annual Company Trip in a secret location
• and more!