YKYannis Karagiannidis
@yanniskaragiannidis
Visionary Growth & Product Leadership Executive with 15+ years experience.
United KingdomWhat I'm looking for
I am a visionary Growth & Product Leadership Executive with over 15 years of experience in product-led growth strategies, digital marketing, and data-driven decision-making. My proven track record includes optimizing user experiences, implementing successful referral programs, and developing effective pricing strategies. I have a strong expertise in orchestrating integrated digital campaigns and leveraging analytics to drive business growth.
Throughout my career, I have held key leadership roles, including VP of Growth at Monese, where I achieved a 50% year-over-year increase in customer acquisition and reduced customer acquisition costs by 55%. My experience spans various industries, and I am recognized as a thought leader and mentor in digital marketing and product management, dedicated to fostering talent and driving innovation.
Experience
Work history, roles, and key accomplishments
VP Of Growth
Monese
Sep 2022 - Apr 2024 (1 year 7 months)
Led growth marketing as SLT member and P&L owner, achieving a 50% YoY increase in customer acquisition and reducing CAC by 55% through optimized multi-channel campaigns.
Growth Advisor
Lovable.dev
Oct 2023 - Jan 2024 (3 months)
Enabled all acquisition channels, achieving viable CTR, CR, CPA and LTV. Achieved 0 to $12m ARR in less than two months through product marketing initiatives and digital marketing channels.
Head Of Digital Growth
Evelyn Partners
Jan 2021 - Aug 2022 (1 year 7 months)
Spearheaded digital growth strategy, leading a cross-functional team to significant improvements in user acquisition and engagement, boosting organic traffic and reducing churn.
Head Of Growth
Monese
May 2018 - Dec 2020 (2 years 7 months)
Scaled user base from 10,000 to 2.5 million across 31 markets and 15 languages, executing complex projects in user onboarding, pricing, and market expansion.
Head Of Digital Marketing
Workshare
Oct 2016 - May 2018 (1 year 7 months)
Led digital marketing for a B2B cloud company, managing global online marketing channels with full P&L accountability and improving CPA efficiencies and ROI.
Head Of Growth
TransferGo
Oct 2014 - Oct 2016 (2 years)
Spearheaded digital growth strategies focusing on user acquisition and retention, implementing a high-impact referral program and enhancing email marketing.
Performance Marketing Manager - FTC
Farfetch
Jun 2016 - Sep 2016 (3 months)
Drove qualified traffic through multiple digital channels and managed the marketing budget to ensure optimal ROI.
Sr. Product SEM & SEO Lead - Global Team
Vrbo / HomeAway
Sep 2011 - Oct 2014 (3 years 1 month)
Led SEO and SEM optimization for a global portfolio of websites, generating significant traffic and reducing annual advertising spend.
Education
Degrees, certifications, and relevant coursework
Yannis hasn't added their education
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