Robyn Chin

Led the development and optimization of marketing technology products to enhance customer engagement and drive business growth. Collaborated with cross-functional teams, including engineering, analytics and marketing, to define and execute a customer-centric product roadmap.

Drove innovation, cross-team collaboration and implementation of strategies to propel Kindred’s growth trajectory. Ensured seamless implementation of technology data requirements and optimised go-to-market strategies.

Managed a highly successful, lean analytics function focused on progressing the data maturity by delivering trustworthy data and analysis. Owned all digital analytics activities, including implementation, analysis, insights and testing optimisation, across all markets, and digital properties.

Guided companies to map KPI frameworks to business goals, expanded reporting capabilities and implemented metrics for digital properties globally. Assessed the current state implementation of web analytics software and made measurement process recommendations.

Drove analysis and strategic thinking across client engagements and new business developments. Delivered actionable insights from online and offline data to inform rapid optimisation of digital efforts.

Completed a minor in Fine Arts with a focus on Photography. Developed skills in visual arts and photographic techniques.

Studied advertising within the journalism and mass communication program. Gained foundational knowledge in advertising principles and practices.

Obtained a Professional Language of Chinese Certification. Focused on developing proficiency in the Chinese language.