Open to opportunities

Stephen Mayall

@stephenmayall

Message

I build B2B SaaS growth engines that increase pipeline, revenue, and go-to-market performance.

United Kingdom

Message

What I'm looking for

I'm looking to help ambitious B2B SaaS companies build scalable, data-driven growth engines, improve pipeline and revenue performance, and align go-to-market, marketing, sales, and product teams.

I've led growth and go-to-market work for B2B SaaS companies including Log my Care, BridgeU, Reallymoving, NovaFori, and Netregistry. At Log my Care, I helped drive a 60%+ increase in sales and revenue in 2024 through demand generation, referral marketing, and pipeline growth initiatives.

At BridgeU, I scaled revenue from under £500K to £10M ARR, increased inbound demo requests by 130%, and grew the marketing team from two to 12 while retaining every team member. I also established product marketing and launched a SaaS product that won 29 enterprise customers in its first year.

I'm focused on building data-driven demand engines across paid, organic, lifecycle, and outbound channels, with hands-on experience in funnel optimisation, attribution, automation, and commercial reporting. I now advise SaaS founders and leadership teams on growth strategy, GTM, acquisition performance, and scalable marketing operations.

Experience

Work history, roles, and key accomplishments

Current

Fractional Growth Strategist

Current

Growth Division

Sep 2025 - Present (11 months)

Developed and executed growth strategies for SaaS clients focused on pipeline generation and revenue growth. Led demand generation initiatives across paid acquisition, lifecycle marketing and outbound channels.

Growth Marketing Demand Generation Paid Acquisition Lifecycle Marketing Outbound Marketing GTM Strategy Funnel Optimization Experimentation

Marketing Director

Log my Care

Sep 2023 - Sep 2025 (2 years)

Developed and executed the GTM strategy, driving a >60% increase in sales and revenue in 2024. Implemented demand generation programs, leading to a 50% increase in high-intent leads and a 33% MoM increase in pipeline growth.

GTM Strategy Demand Generation Pipeline Growth Referral Marketing Marketing Leadership

Scale Expert

Scalewise

Feb 2023 - Sep 2023 (7 months)

Provided strategic advisory to B2B tech scale-ups to accelerate growth through access to a community of world-class Scale Experts.

Strategic Advisory Growth Strategy B2B SaaS

VP Marketing

BridgeU

Apr 2018 - Nov 2022 (4 years 7 months)

Developed and executed the global GTM strategy, scaling revenue from <£500K to £10M ARR. Led demand generation strategy, increasing inbound demo requests by 130% and built a high-performing marketing team from 2 to 12 with 100% retention.

GTM Strategy Demand Generation Team Building Product Marketing SaaS

Head of Marketing

Reallymoving

Aug 2017 - Apr 2018 (8 months)

Spearheaded a website redesign, leading to a 27% YoY revenue increase. Optimized PPC and SEO, improving ROAS by 400% and increasing organic visibility by 47%.

Website Redesign PPC SEO CRO Conversion Rate Optimization

Head of Digital Marketing

NovaFori

Aug 2015 - Aug 2017 (2 years)

Built and executed an inbound and content marketing strategy, generating 2,415 leads in 12 months. Implemented marketing automation (HubSpot), streamlining lead management and reporting.

Inbound Marketing Content Marketing Marketing Automation HubSpot Lead Qualification

Director Content Strategy

Netregistry Pty Ltd

Sep 2012 - Aug 2015 (2 years 11 months)

Increased website traffic by 250% through SEO and content optimization. Improved lead-to-customer conversion rate from 20% to 27% through targeted content and A/B testing.

SEO Content Strategy A B Testing Lead Nurturing