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Othniel Matashi

@othnielmatashi

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Performance marketing manager driving acquisition and growth across fintech, eCommerce, and SaaS.

United Kingdom

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What I'm looking for

I seek roles where I can lead data-driven acquisition and growth strategies, collaborate cross-functionally, and scale product-led campaigns in fintech, SaaS, or eCommerce.

I am a performance marketing specialist with a background in Industrial and Product Design and an MSc in Management, experienced across fintech, eCommerce, SaaS, and media.

I plan, activate and optimise paid search, paid social and programmatic campaigns, and align cross-channel execution with commercial goals to drive measurable growth through data-led strategies.

At VertoFX I led regional segmentation, deep funnel analysis with Looker and Google Analytics, and product-led improvements that increased conversion rates by 5%, while launching major products that achieved tens of thousands of downloads and hundreds of thousands of video views.

I have managed high-budget media plans, collaborated with product, sales and CRM teams, and delivered integrated campaigns including TV for consumer brands and large-scale paid social for global tech clients.

Experience

Work history, roles, and key accomplishments

Current

Growth & Performance Marketing Manager

Current

VertoFX

Feb 2023 - Present (2 years 7 months)

Planned, activated and optimised paid search, social and programmatic campaigns across UK, US and West Africa, launched product GTM drives that produced 50,000+ app downloads at launch and generated 216K–239K+ video views while improving onboarding conversion by 5%.

Paid Search Paid Social Programmatic Looker Google Analytics GTM

Performance Marketing Manager

Afrocenchix

Jul 2022 - Feb 2023 (7 months)

Managed £50k–£100k monthly paid media across Meta and Google Shopping, delivering full-funnel optimisation and lifecycle campaigns and launching the brand's first national TV advert on Channel 4 to boost seasonal engagement.

Meta Ads Google Shopping Budget Management Customer Segmentation Lifecycle Marketing

Paid Social Account Manager

Carat

Apr 2021 - Oct 2021 (6 months)

Managed high-budget paid social campaigns for Xbox UK and Microsoft, optimising creatives and audiences to improve CTR and reduce CPV for product launches including Game Pass and flagship titles.

Paid Social Creative Optimisation Audience Targeting Facebook Ads Instagram Ads

Digital Media Planning & Buying Lead

OMD EMEA

Jan 2021 - Apr 2021 (3 months)

Led digital media strategy and budget optimisation for accounts including NSPCC, Levi's and BOSCH, using analytics and econometrics to improve campaign cost-efficiency and fundraising ROI across EMEA.

Media Planning Media Buying Econometrics Programmatic YouTube Paid Social Analytics

Senior Marketing Manager

Adobe Express

Jan 2019 - Dec 2020 (1 year 11 months)

Executed growth and paid acquisition strategies across search and social, improved user acquisition and retention via cohort-based funnel analysis, and partnered with product and content teams to optimise in-app engagement.