Inna Chernikova
@innachernikova
Head of Marketing and Growth driving GTM, product-market fit, and revenue growth.
What I'm looking for
I am a results-oriented marketing leader with 11 years of experience building marketing teams and GTM strategies for fintech, crypto, AI, SaaS and marketplaces. I have repeatedly launched digital products and platforms, established acquisition channels, implemented analytics and AI-driven efficiencies, and driven measurable revenue — for example delivering $2M in revenue and 250+ B2B leads within six months at Stobox.
I excel at brand development, full-funnel demand generation, and scaling marketing operations from zero to high-performing departments. I combine strategic product marketing, data-driven performance analytics, and hands-on execution to reduce CAC, increase ROMI, and create sustainable growth across B2B and B2C business models.
Experience
Work history, roles, and key accomplishments
Head of Marketing and Growth
New Age Group
Jan 2024 - Present (1 year 9 months)
Developed and executed a GTM strategy to launch a crypto payment gateway and related services, built a marketing department, and optimized digital channels to increase brand visibility and ROI.
Fractional CMO
Octogamma
Jan 2021 - Dec 2023 (2 years 11 months)
Served as Fractional CMO for Web3 and fintech clients, building marketing teams, defining 4P strategies, implementing acquisition funnels, and integrating AI to halve time-to-delivery and reduce costs.
Chief Marketing Officer
Stobox
Jan 2020 - Dec 2021 (1 year 11 months)
Pioneered a global GTM for RWA tokenization, built a 17-person marketing function, established five acquisition channels generating 250+ B2B leads and driving $2M in revenue within six months.
Chief Marketing Officer
Insight Whale
Jan 2018 - Dec 2019 (1 year 11 months)
Led a 20+ person marketing team delivering integrated digital strategies for crypto and tech clients, established department frameworks, processes, and client reporting to maximize marketing ROI.
Head of Marketing
AdSpoiler
Jan 2017 - Dec 2017 (11 months)
Structured marketing functions and acquisition channels for a B2B SaaS ad analytics product, improving onboarding, cross-channel retention, and reducing CAC by ~15% through referral and activation programs.
Marketing Manager
Publicfast
Jan 2016 - Dec 2016 (11 months)
Managed advertiser relationships and campaign launches for an influencer marketing marketplace, overseeing campaign mechanics, budgeting, KPI forecasting, and partner communications to deliver on performance goals.
Digital Marketing Manager
Doodle Video
Jan 2014 - Dec 2016 (2 years 11 months)
Owned client relationships and led a 7-person content team producing optimized video content, improving YouTube visibility and delivering high-conversion, on-time projects within budget.
Education
Degrees, certifications, and relevant coursework
Wharton School, University of Pennsylvania
Certificate, Digital Marketing
2013 - 2013
Completed a digital marketing certification covering branding, customer centricity, and marketing strategies.
Kyiv State Maritime Academy (KSMA)
Bachelor's Degree; Master's Degree, Finance
2006 - 2011
Grade: Honours
Completed undergraduate and master's level study in Finance, graduating with honours.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
Interested in hiring Inna?
You can contact Inna and 90k+ other talented remote workers on Himalayas.
Message InnaFind your dream job
Sign up now and join over 100,000 remote workers who receive personalized job alerts, curated job matches, and more for free!
