Open to opportunities

Inna Chernikova

@innachernikova

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Head of Marketing and Growth driving GTM, product-market fit, and revenue growth.

United Kingdom

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What I'm looking for

I am seeking senior marketing or growth roles where I can lead GTM strategy, build high-performing teams, leverage AI-driven analytics, and drive scalable revenue while working in innovative fintech, crypto, AI or SaaS environments.

I am a results-oriented marketing leader with 11 years of experience building marketing teams and GTM strategies for fintech, crypto, AI, SaaS and marketplaces. I have repeatedly launched digital products and platforms, established acquisition channels, implemented analytics and AI-driven efficiencies, and driven measurable revenue — for example delivering $2M in revenue and 250+ B2B leads within six months at Stobox.

I excel at brand development, full-funnel demand generation, and scaling marketing operations from zero to high-performing departments. I combine strategic product marketing, data-driven performance analytics, and hands-on execution to reduce CAC, increase ROMI, and create sustainable growth across B2B and B2C business models.

Experience

Work history, roles, and key accomplishments

Current

Head of Marketing and Growth

Current

New Age Group

Jan 2024 - Present (1 year 9 months)

Developed and executed a GTM strategy to launch a crypto payment gateway and related services, built a marketing department, and optimized digital channels to increase brand visibility and ROI.

GTM Strategy Brand Management SEO PPC Social Media Team Leadership Budget Management Analytics

Fractional CMO

Octogamma

Jan 2021 - Dec 2023 (2 years 11 months)

Served as Fractional CMO for Web3 and fintech clients, building marketing teams, defining 4P strategies, implementing acquisition funnels, and integrating AI to halve time-to-delivery and reduce costs.

GTM Strategy Conversion Rate Optimization SEO Analytics Integration Team Building

Chief Marketing Officer

Stobox

Jan 2020 - Dec 2021 (1 year 11 months)

Pioneered a global GTM for RWA tokenization, built a 17-person marketing function, established five acquisition channels generating 250+ B2B leads and driving $2M in revenue within six months.

Go To Market Lead Generation Content Marketing SEO CRM Analytics Team Leadership Revenue Growth

Chief Marketing Officer

Insight Whale

Jan 2018 - Dec 2019 (1 year 11 months)

Led a 20+ person marketing team delivering integrated digital strategies for crypto and tech clients, established department frameworks, processes, and client reporting to maximize marketing ROI.

Digital Marketing Crypto Marketing Media Planning Team Management Reporting Client Services Process Improvement

Head of Marketing

AdSpoiler

Jan 2017 - Dec 2017 (11 months)

Structured marketing functions and acquisition channels for a B2B SaaS ad analytics product, improving onboarding, cross-channel retention, and reducing CAC by ~15% through referral and activation programs.

SaaS Marketing SEO PPC Onboarding Retention Referral Programs Analytics

Marketing Manager

Publicfast

Jan 2016 - Dec 2016 (11 months)

Managed advertiser relationships and campaign launches for an influencer marketing marketplace, overseeing campaign mechanics, budgeting, KPI forecasting, and partner communications to deliver on performance goals.

Campaign Management Influencer Marketing Budgeting Client Management Project Coordination Communication

Digital Marketing Manager

Doodle Video

Jan 2014 - Dec 2016 (2 years 11 months)

Owned client relationships and led a 7-person content team producing optimized video content, improving YouTube visibility and delivering high-conversion, on-time projects within budget.