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Katarina Johnson

@katarinajohnson1

Global Private Marketing Lead at Moneycorp, built the private client marketing function and delivered 30% YoY growth in new accounts.

United Kingdom

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At Moneycorp, I lead private client marketing across the UK, EMEA and US. I built the marketing function and growth strategy from the ground up, delivering 30% year-on-year growth in new client accounts and 58% year-on-year revenue growth.

I lead full-funnel go-to-market and demand generation programmes across paid media, partnerships, content, webinars and lifecycle marketing. I work with Sales and Partnerships to improve positioning, acquisition, conversion, activation and retention.

At Essence MediaCom (WPP Media), I led brand, media and growth strategies for global B2C and B2B brands including TUI, Klarna, Dell, eBay, Bose, Autodesk and EY. I turned business objectives and audience insight into integrated campaign strategies across digital paid media and offline channels.

Earlier, I led digital account and campaign work at DigitasLBi, Banner Media and Latitude Digital Marketing. Across agency roles, I worked on search, social, programmatic, SEO and display campaigns, using performance data and market insight to shape recommendations and account strategies.

Experience

Work history, roles, and key accomplishments

Current

Global Private Marketing Lead

Current

Moneycorp Ltd.

Jul 2025 - Present (1 year 3 months)

Lead private client marketing across the UK, EMEA and US, delivering 30% YoY growth in new client accounts and 58% YoY revenue growth. Built and executed the private client growth strategy, leading full-funnel go-to-market and demand generation programmes.

B2B Marketing B2C Marketing Demand Generation Go To Market Strategy Paid Media Partnerships Content Marketing Webinars Lifecycle Marketing Customer Insights Performance Metrics Agency Management Cross functional Leadership

Senior Associate Director

Essence MediaCom

May 2015 - Jul 2025 (10 years 2 months)

Led brand, media and growth strategies for major global B2C and B2B brands, including TUI, Klarna, Dell, eBay, Bose, Autodesk and EY. Developed integrated marketing and media strategies, managed senior client relationships, and led campaigns across digital and offline channels.

Brand Strategy Media Strategy Integrated Marketing Digital Paid Media Search Social Programmatic Advertising Offline Channels Customer Relationship Management Team Leadership Test and Learn Campaign Effectiveness

Digital Account Director

DigitasLBi

Nov 2013 - Apr 2015 (1 year 5 months)

Led delivery teams and account growth strategy across paid search, paid social, programmatic and SEO. Managed revenue forecasting, resource planning and margin analysis, using performance data to shape recommendations and account strategy.

Paid Search Paid Social Programmatic SEO Account Growth Revenue Forecasting Resource Planning Margin Analysis Performance Metrics Customer Relationship Management

Associate Director

Banner Media

Jan 2012 - Nov 2013 (1 year 10 months)

Led strategic search and display planning and buying for a global B2B client. Developed performance strategies from campaign data, market intelligence and customer behaviour, and managed senior client relationships, new business proposals and account growth.

Search Planning Display Planning Media Buying B2B Marketing Performance Strategy Campaign Data Market Intelligence consumer behavior Customer Relationship Management New Business Proposals Account Growth

Account Manager

Latitude Digital Marketing

Jun 2010 - Dec 2011 (1 year 6 months)

Managed integrated digital marketing campaigns and client relationships, producing performance reporting to support optimisation and strategic decisions.

Integrated Digital Marketing Campaign Management Customer Relationship Management performance reporting Optimization Strategic Decision Making