Seeking a challenging role that leverages my growth marketing expertise to drive business growth.
Hiten Joshi
@hitenjoshi
Senior Growth Marketing Lead with a strategic & collaborative approach.
United KingdomWhat I'm looking for
As a seasoned Growth Marketing Lead, I bring a strategic and collaborative approach to driving business growth. With valuable experience in channel development, demand generation, and brand strategy, I excel in marketing project management, agile working, team management, stakeholder relations, and campaign development. My global experience in entering and launching new markets has equipped me with strong interpersonal skills and a passion for social impact, diversity, and inclusion.
Throughout my career, I have developed a proven track record of success in building and executing growth strategies across paid, earned, and organic campaigns. My expertise spans marketing technology stack development, pipeline metrics and reporting, integrated campaign planning and execution, and customer journey mapping. I thrive in fast-paced environments, leveraging my skills in marketing automation, workflows, and email campaigns to drive inbound leads and revenue growth.
With a strong educational background in marketing research and business finance, I am well-equipped to navigate the complexities of the SaaS industry. My experience in the UK and APAC regions has given me a unique perspective on global marketing strategies and tactics.
Experience
Senior Growth Marketing Lead
Insurwave
Feb 2023 - Present (1 year 5 months)
Build the function and work with the CMO and CCO to build the funnel, the CRM and reporting across the funnel. Own the digital channel strategies and integrated campaigns with the sales team, build the dashboards for reporting, and develop the martech stack.
Growth Marketing Lead
StructureFlow
Aug 2021 - Dec 2022 (1 year 4 months)
Collaborating with leadership team to build and execute growth strategies across paid, earned, and organic campaigns. Representing a disruptive, cutting-edge visualisation technology that directly challenges status quo products, perspectives, and user experience. Responsible for the development and management of all growth marketing activities with a focus on expansion into new verticals and geogr
Brand and Digital Consultant
GEM Medical
Delivered a fully functional e-commerce website and brand activation plan. Created the company website, including brand development, content development, functionality, design, and SEO optimization. Implemented Google Analytics and developed a brand activation campaign plan.
Global Marketing Lead
Gotoco International
Apr 2019 - May 2020 (1 year 1 month)
Led the global marketing team and strategy for the UK and China. Developed new marketing strategy and cross-channel alignment to maximize impact.
Tech stack
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