Ciaran Anderson

Oversaw digital marketing and retention strategies for an AI-driven SaaS education platform. Developed and implemented multi-channel campaigns to drive trials and conversions, owning lifecycle communications to improve onboarding and engagement.

Took product from idea to acquisition within 12 months, leading brand positioning, go-to-market strategy, and full marketing execution. Worked closely with developers to align product features with market needs and built demand through content, community engagement, and direct outreach.

Embedded in client teams across tech, healthcare, and financial services to deliver foundational marketing infrastructure and growth strategy. Delivered platform implementation (CRM, CMS), reporting dashboards, and CRO systems, while advising on brand development, digital strategy, and marketing hiring roadmaps.

Spearheaded marketing and operations for a portfolio of fast-growing online education and SaaS brands, scaling core business from inception to 8-figure revenue. Delivered a seven-figure product launch through coordinated performance campaigns, conversion funnel optimisation, and media strategy.

Managed key client accounts including Babylon Health and Peugeot UK, navigating challenging public relations crises and opportunities. Successfully helped to tackle these situations quickly and efficiently, turning them into net benefits for the client.

Managed several accounts for household names such as LG and VO5, acting as an account manager and client services manager. Oversaw client relationships and ensured successful campaign execution.

Studied Law with a focus on Media Law, exploring the relationship between legislation and media, including defamation and privacy. Gained a comprehensive understanding of legal frameworks relevant to the media industry.