Open to opportunities

Ross Bey

@rossbey

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Growth marketer specializing in full-funnel performance, GTM strategy, and cross-border SaaS & D2C scale-up.

United Kingdom

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What I'm looking for

I am seeking growth-focused roles where I can lead performance marketing and retention strategies, work cross-functionally in fast-paced teams, and scale SaaS or D2C revenue internationally.

I am a growth marketer with 10+ years' experience scaling SaaS, FMCG, and D2C e-commerce brands across the UK, US and LATAM. I combine strategic go-to-market planning with hands-on execution across paid media, retention and ops to drive measurable commercial results.

At Wecheer I collaborated directly with US founders to launch SaaS-driven CRM campaigns for global clients and coordinated implementation with operations teams in Vietnam and the Philippines, improving engagement and localised execution.

I have repeatedly delivered improvements in core KPIs — for example, boosting retention by 28% and LTV by 90% on a Pepsi campaign, and scaling D2C sales by 500% through UX-optimised landing pages and influencer-led content. I build roadmaps, own CAC/ROAS/LTV targets, and run multi-channel funnels across Meta, Google, TikTok and Email.

I thrive in startup and fast-growth environments where cross-functional collaboration, analytics-driven experimentation, and product-marketing alignment accelerate growth and sustainable retention.

Experience

Work history, roles, and key accomplishments

Manager of Customer Growth

Wecheer

Jan 2024 - Jan 2025 (1 year)

Led SaaS-driven CRM campaigns for FMCG clients including Pepsi and BAT, improving website engagement +30% and boosting retention +28% and LTV +90% through retention journeys and cross-border implementation.

CRM CleverTap LTV Campaign Management Email Marketing

Head of Clients

Broglobal

Jan 2021 - Jan 2023 (2 years)

Built and optimised Shopify D2C experiences and multi-landing campaigns for Primark and Zara, owning funnel metrics and improving acquisition and conversion through A/B testing and CRO.

Shopify CRO A B Testing Meta Ads Google Ads Email Marketing GA4 Merchandising

Brand Director

Unilever

Jan 2021 - Jan 2023 (2 years)

Scaled D2C sales +500% through UX-optimised landing pages, influencer-led content and PDP redesigns, securing retail listings with Boots and Superdrug.

D2C Influencer Marketing PDP Design

Head of Brand

Evolue

Jan 2020 - Jan 2022 (2 years)

Managed Shopify D2C and Amazon storefronts, optimised checkout and upsell flows to increase AOV +35% and launched urgency-driven tools to accelerate conversion.

Shopify UX Design Conversion Rate Optimization AOV Optimization Creative Tools Analytics

Retail Manager

LVMH

Jan 2020 - Jan 2022 (2 years)

Improved franchise sales productivity via KPI tracking, developed performance briefs for regional directors and secured a £100K/year B2B gifting deal.

retail management KPI Tracking performance reporting B2B Sales

Head of Accounts

Birchbox UK

Jan 2019 - Dec 2019 (11 months)

Built CRM retention journeys via CleverTap and Salesforce, delivering +20% subscription growth for high-tier indie brands and coordinating with LVMH, L’Oréal, and Shiseido.

CRM CleverTap Salesforce Reporting