Open to opportunities

sandipan mukherjee

@sandipanmukherjee

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Product and marketing leader driving growth through data-backed GTM, SEO, and performance marketing.

United Kingdom

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What I'm looking for

I seek a data-driven role where I can lead GTM and growth initiatives, collaborate with product and executives, scale acquisition channels, and drive measurable revenue impact.

I am a results-driven product and marketing leader with 6+ years of experience launching growth initiatives across B2B SaaS, healthcare, and real estate. I partner with executive teams to align marketing operations with product and revenue goals.

I've led GTM and funnel optimization efforts that improved lead-to-revenue conversion by 25% and scaled ARR, while increasing SQL pipeline volume by 40% through targeted strategy and automation improvements.

My hands-on execution includes SEO and paid media programs that delivered 1M+ organic annual visitors, 325% YoY online revenue growth, and managed multi-channel budgets with strong ROAS. I build marketing automation, landing page experiments, and dashboards to drive measurable growth.

I enjoy mentoring teams and advising organizations on growth and positioning, and I bring a pragmatic, data-first approach to scaling product adoption and customer acquisition.

Experience

Work history, roles, and key accomplishments

Current

Marketing Ops Manager

Current

Panintelligence

Sep 2025 - Present (3 months)

Spearheaded GTM strategy and funnel optimization for B2B SaaS, improving lead-to-revenue conversion by 25% and increasing ARR by $2M while partnering with the CEO to scale SQL pipeline volume by 40%.

GTM Strategy Funnel Optimization Marketing Automation Revenue Operations Stakeholder Management HubSpot Lead Management

Marketing Lead

DigitalTab

Jan 2023 - Oct 2024 (1 year 9 months)

Drove 325% YoY online revenue growth via a multi-channel GTM playbook across healthcare, real estate and hospitality and launched a performance marketing engine optimizing a $60K+ budget to improve ROI by 35%.

Performance Marketing SEO PPC Google Ads Bing Ads Email Marketing HubSpot Landing Page Optimization Conversion Rate Optimization

Sr. SEO and Ads Analyst

Ksolves

Oct 2020 - Jan 2023 (2 years 3 months)

Led SEO strategy delivering 1M+ annual organic visitors and 20+ high-converting pages ranking on Page 1 for 300+ keywords; developed GTM for a SaaS product that landed IBM and L&T and unlocked $10M+ in revenue.

SEO Strategy Google Ads GA4 GTM Keyword Research

Education

Degrees, certifications, and relevant coursework

Leeds University

Master of Business Administration, Marketing Operations

2024 - 2025

Activities and societies: Leadership: Organizer at Entrepreneurship Club; organized startup competitions; partnered with CEO and C-suite on product strategy.

Completed a Master of Business Administration focusing on marketing operations and go-to-market strategy, improving lead-to-revenue conversion and ARR.