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Tracy Matawaran

@tracymatawaran

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Strategic business solutions partner driving operations, growth, and brand impact.

Philippines

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What I'm looking for

I seek a role where I can lead operational improvements, support executives, manage marketing/CRM initiatives, and implement process automations in a collaborative, growth-minded company that values measurable impact and cross-functional partnership.

I am a results-driven Strategic Business Solutions Partner with over seven years of cross-functional experience in administration, creative media, marketing, human resources, and business operations. I deliver executive-level support, streamline workflows, craft brand assets, and run high-converting marketing and lead-generation campaigns that drive measurable growth.

I partner directly with business owners and global clients to optimise processes, implement automations, and improve service delivery using platforms like WordPress, Shopify, Klaviyo, MailChimp, Salesforce, and project management tools. My background includes producing brand kits and web content, managing CRM and sales operations, leading teams in consumer engagement, and developing SOPs and organisational development plans that improve efficiency and compliance.

Experience

Work history, roles, and key accomplishments

Current

Strategic Business Solutions Partner

Current

Freelance

Feb 2023 - Present (2 years 11 months)

Provide end-to-end administrative, marketing, HR and operations solutions for global clients, delivering workflow automation and lead generation strategies that improved efficiency and client engagement; executed a fitness lead campaign generating 10,000 qualified leads with 30% conversion to discovery calls.

Project Management Workflow Automation Klaviyo Mailchimp Squarespace WordPress Lead Generation SOP Development

Consumer Engagement Supervisor

Nestle

Mar 2023 - Sep 2023 (6 months)

Led a team of nutritionist-dietitians for Wyeth Nutrition Philippines handling end-to-end complaints, outbound nutrition counseling, and escalation processes while improving defective-product retrieval workflows and monitoring complaint volumes for stakeholder alerts.

Customer Service Team Leadership Workflow Design Nutrition Counseling

Account Manager

Reed Elsevier

Jul 2021 - Mar 2023 (1 year 8 months)

Managed and retained an existing customer base through strategic retention and upsell initiatives, converting pipeline into revenue and coordinating cross-functional teams to improve customer health and reduce churn.

Account Management Customer Retention Upselling Sales Forecasting Cross Functional Collaboration CRM & Customer Success

CRM Operations Team Leader

Manpower Outsourcing Services

Aug 2010 - Jul 2021 (10 years 11 months)

Led CRM operations for Abbott Nutrition client, optimizing call capacity and lead coverage to achieve target KPIs, conducting call quality audits, coaching agents, and producing CRM funnel analyses to inform product manager recommendations.

CRM Operations Forecasting Quality Assurance Coaching Funnel Analysis Process Mapping

Sales Operations Associate

Ingram Micro

Aug 2018 - Apr 2019 (8 months)

Processed and audited electronic orders, resolved customer issues within SLA, supported quoting and licensing tasks, and managed SKU and documentation workflows to ensure order accuracy and fulfillment.

Order Management Customer Support Research Quoting Documentation SLA

Corporate Dietitian

ISS Facility Services

Jul 2017 - Jul 2018 (1 year)

Conducted menu evaluations, prepared nutritional marketing materials, led monthly catering audits and staff training, and authored cash-handling standards and policies to support food-service compliance and operations.

Nutrition Education Audit Training Policy Development Food Safety Documentation

Operations Manager

Jollibee Foods Corporation

Nov 2016 - Jul 2017 (8 months)

Managed store operations including food safety compliance, workforce planning, cost control, crew training, and performance monitoring to meet sales and growth targets.

Operations Management Food Safety Workforce Management Training Cost Control

Education

Degrees, certifications, and relevant coursework

Miriam College

Master in Business Administration, Strategic Marketing Management

Completed a Master in Business Administration majoring in Strategic Marketing Management, focusing on strategic marketing principles and business solutions.

LexisNexis

Professional Certifications, Process Improvement and Automation

Completed professional certifications including Certified Agile Associate, Certified Automation Professional, and Certified Process Analyst to support process and automation expertise.

Trailhead by Salesforce

Certificate, Marketing Automation

Completed the Marketing Cloud Connect Essentials training to support marketing automation and CRM integration skills.

Professional Regulation Commission

Registered Nutritionist-Dietitian, Nutrition and Dietetics

Obtained registration as a Registered Nutritionist-Dietitian (License No. 0017729) following completion of required professional examinations and credentialing.