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Angelica Abanilla

@mbabanilla

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Customer Success & Enablement Leader | People-Centered Process Builder

Philippines

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What I'm looking for

I seek a role where I can lead customer success and operations, shape GTM strategy, and scale processes with cross-functional teams in a collaborative, growth-focused company.

Customer Success and Operations leader with a background in B2B SaaS across recruitment tech and event tech. I've led enterprise accounts, built global teams, and improved internal processes. Known for bridging gaps between people, process, and strategy, I thrive in fast-paced environments and lead with empathy to create systems that help people do their best work.

Experience

Work history, roles, and key accomplishments

Current

Business Strategist

Current

Self-employed

Sep 2025 - Present (4 months)

Support early-stage ventures and small businesses with market validation, customer research, and scalable operations design to reduce risk and build foundations for sustainable growth.

Go To Market Strategy Market Validation Customer Discovery Market Sizing Competitive Analysis Pricing Research Operations Design

Director of Event Services & Global Flex Lead

Event Cadence

Sep 2023 - Jul 2025 (1 year 10 months)

Led event services and global flex team for enterprise and mid-market clients across EMEA, US, and APAC, building SOPs and onboarding programs that scaled a cross-regional talent pipeline. Recruited and coached a team of 8+ to improve capacity and delivery.

Event Management SOP Development Team Leadership Onboarding Global Operations Remote Collaboration Project Management

Director of Event Services

Event Cadence

Sep 2023 - Jul 2025 (1 year 10 months)

Led customer success and internal support strategy globally, built and scaled the Flex Team, and standardized reporting and onboarding to improve delivery and account outcomes.

Customer Success Team Building SOPs Onboarding Reporting Dashboards Global Account Management Operations

Customer Success Operations Manager

Event Cadence

Jan 2023 - Sep 2023 (8 months)

Owned customer success across Asia-Pacific for enterprise and mid-market accounts, improving onboarding, adoption, and localized engagement while enhancing internal CS processes.

Customer Success Onboarding Regional Engagement Process Improvement Stakeholder Management event support

Partnerships Coordinator

Event Cadence

Jun 2022 - Jan 2023 (7 months)

Supported foundational partnership program work including partner research, onboarding materials, co-marketing assets, and incentive programs to drive partner activation and retention.

Co Marketing Partner Research Onboarding Sales Enablement Co marketing Pitch Decks Competitive Analysis Partner Programs

Content Manager

Talkpush

Jan 2022 - Mar 2022 (2 months)

Owned content strategy and production for sales, CS, and partner enablement, producing onboarding materials, case studies, website copy, podcast content, and newsletters to align messaging with audience needs.

Editorial Calendar Content Strategy Copywriting Podcast Production Partner Communications Onboarding Content Editorial Calendars Product Marketing

Marketing Specialist

Talkpush

Sep 2021 - Dec 2021 (3 months)

Executed campaigns, managed social media, ran market research and virtual events, and supported product marketing to improve positioning and customer engagement.

B2B Marketing Social Media Market Research Webinar Production Campaign Execution Content Creation Event Coordination

Graduate Management Trainee

Talkpush

Mar 2021 - Aug 2021 (5 months)

Completed cross-functional rotations across product support, customer success, and marketing, improving onboarding resources and assisting with ticket triage and automation recommendations.