Shantira Higgins

Lead operations for a five-location business with about 85 employees and $9M in annual revenue, reporting to the President and Co-Founder. Built KPI framework, grew revenue 15% (+$1.17M) in one year, and nearly doubled recurring membership revenue.

Led sales and operations for a multi-market franchise organization across Los Angeles, Northern California, and Ohio, overseeing up to 24 locations. Led acquisition and integration of seven Ohio locations during COVID and helped scale the organization from 6 to 50 locations.

Oversaw sales, staffing, and operations across multiple studios during rapid regional expansion, including new studio openings and operational rollouts. Ran operational audits and business reviews to lift revenue and brand-standard compliance.

Grew the studio to $2M in annual revenue and the #1 Orangetheory studio in California within one year. Rebuilt team culture through recognition, education, and guest-experience standards.

Progressed from front desk associate to assistant studio manager, supporting studio operations and customer experience.

Led a 5-person team owning the full customer support function.

Hired and trained about 100 seasonal employees each holiday season. Promoted after two months as a seasonal cashier.

Completed Google AI Essentials certification in 2026.

Completed Six Sigma Green Belt certification, CSSC-aligned, in 2026.

Grade: 3.4

Activities and societies: Drum Major, Cavalier Marching Band (2009-2011)

Bachelor's degree in Psychology from the University of Virginia, completed in 2011.