Tom Bohlin

Spearheaded outbound prospecting efforts targeting fitness influencers and wellness professionals to adopt MacroActive’s white labeled SaaS platform and services. Managed the full sales process from lead qualification to consultative discovery calls and hand-off to onboarding teams, ensuring a seamless client experience.

Developed and implemented growth strategies, operational systems, and client engagement processes for a nonprofit fitness and wellness organization. Designed and executed fundraising campaigns such as the “4 Autism Challenge”, driving revenue increases.

Oversaw the utilization and overall success of NCI’s Business Course catalog through Hubspot and Kajabi. Managed online support communities to increase overall usage and engagement by 75%.

Led prospecting and generation through various online and offline strategies, developing a contact and nurture list of over 50K. Managed over 25 advertising accounts and assisted with ad campaigns, becoming proficient in Canva.

Managed and improved client experience, sales & marketing tactics, inventory, P&L, and quality standards of a newly acquired center. Implemented several business development strategies that opened referral streams from local general practitioners, physical therapists, chiropractors, and plastic surgeons.

Directly managed operations and opening of a brand new location, preselling over 130 memberships upon Grand Opening. Executed the development and implementation of a Virtual and Hybrid service offering to stay afloat throughout the 2020 Pandemic.

Oversaw and ensured the operational success of eight locations across three unique brands within the Group’s Portfolio. Implemented several business development and marketing strategies to increase interest and awareness across the local market level.

Led the operational component of the acquisition of an unprofitable and struggling private fitness business through restructuring operational SOPs. Managed KPIs and P&L to implement operational and client experience changes that led to profitability in 2 months.

Managed client experience, marketing campaigns, outreach & business development strategies, and tracked KPIs to manage P&L. Led a marketing and sales campaign to successfully open a new group fitness location, preselling over 150 memberships.

Completed a Bachelor of Science degree with a focus on Biology. The curriculum provided a strong foundation in scientific principles and research methodologies.