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Staci Burland

@staciburland

Experienced founder and operations leader scaling boutique fitness businesses through marketing, finance, and team leadership.

United States
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What I'm looking for

I'm seeking a leadership role where I can scale customer-focused businesses by driving growth through marketing, operations and financial management while mentoring a small, collaborative team.

I am a hands-on founder who built a boutique fitness studio from a startup with zero members to a profitable, thriving business. I lead across all facets of operations, marketing, finance and team development.

When forced to close during the global pandemic, I retained a core community through virtual engagement and engineered a complete restart. Post-reopening, I drove nearly 99% growth and rebuilt a dedicated team of employees.

I owned and executed all marketing initiatives — managing Google My Business, Yelp for Business, Instagram, Facebook, email marketing, content and local SEO — while overseeing financial operations, P&L analysis, payroll and budgeting using tools like QuickBooks and iSolved. I also authored SOPs to ensure consistent, high-quality member experiences.

I maintained a 5-star Google rating and received the People Love Us on Yelp award, reflecting strong customer satisfaction and community focus. I am driven to apply my entrepreneurial, operational and growth expertise to scale customer-centered businesses and lead high-performing teams.

Experience

Work history, roles, and key accomplishments

YL
Current

Founder & Owner

YoFiT USA LLC

Dec 2019 - Present (5 years 8 months)

Founded and scaled a boutique fitness studio from zero to profitability, retaining a core community through virtual engagement during a forced closure. Engineered a post-reopening restart that drove nearly 99% growth and managed all operations, financials, and a dedicated employee team.

Education

Degrees, certifications, and relevant coursework

University of California, Berkeley logoUB

University of California, Berkeley

Bachelor of Arts, Sociology

Bachelor of Arts in Sociology from the University of California, Berkeley, completed in May 2018.

Tech stack

Software and tools used professionally

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Staci Burland - Founder & Owner - YoFiT USA LLC | Himalayas