Michael Calawerts
@michaelcalawerts
Regional director specializing in multi-unit operations, growth, and franchise scalability.
United StatesWhat I'm looking for
I am an outcome-driven regional director with 15+ years leading multi-unit operations, franchise management, and market expansion. I build high-performing teams, implement KPI-driven frameworks, and drive profitability through operational standardization, coaching, and scalable systems.
I have delivered substantial growth—including 200% revenue amplification, significant membership and utilization gains, and successful new site launches—while maintaining service quality, strong client partnerships, and brand integrity across diverse markets.
Experience
Work history, roles, and key accomplishments
Area Developer
KidStrong
Oct 2021 - Present (4 years)
Led end-to-end operations for multiple franchise launches, driving 200% revenue growth, improving lead-to-trial conversion by 21%, and optimizing revenue 28% through conversion and retention initiatives.
EQArea Operations Manager
Equinox
May 2024 - Jul 2025 (1 year 2 months)
Directed daily operations across multiple clubs, driving 10% revenue growth, raising class utilization from 46% to 58%, and launching new programs that increased member engagement.
OFBusiness Development Leader
Orangetheory Fitness
Jun 2012 - Nov 2023 (11 years 5 months)
Pioneered strategic operations and growth across multiple franchise locations, growing a flagship from 189 to 1.1K+ members and delivering 575% membership growth with a 65% increase in utilization.
IUFitness Faculty Coordinator
Indiana State University
Aug 2009 - Aug 2012 (3 years)
Designed campus-wide fitness and conditioning programs, mentored student interns, and coordinated sport-specific training to improve athletic performance and wellness initiatives.
Education
Degrees, certifications, and relevant coursework
UWUniversity of Wisconsin–Oshkosh
Bachelor of Arts, Communications
Grade: 3.20
Obtained a Bachelor of Arts in Communications with a minor in History and Coaching and a 3.20 GPA.
MUMichigan State University
Master of Coaching Education and Leadership, Coaching Education and Leadership
Grade: 4.00
Completed a Master of Coaching Education and Leadership program with a 4.00 GPA, delivered via remote study.
IUIndiana State University
Master of Arts, Sport and Fitness Management
Grade: 3.92
Earned a Master of Arts in Sport and Fitness Management with a 3.92 GPA, focusing on sport performance and program coordination.
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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