Open to opportunities

Johanna Bornacelli jayjack

@johannabornacellijay

Message

Director of Operations and Business owner with 20+ years driving multi-site performance, teams, and profitability.

United States

Message

What I'm looking for

I’m looking to lead multi-site operations where I can build accountability, develop leaders, and improve customer experience through KPI-driven systems, scalable training, and practical performance management tied to measurable growth.

I’m a strategic operations executive with 20+ years of progressive leadership experience, focused on operational excellence, workforce development, customer experience, and financial performance. I’ve led multi-site operations across 24 business locations, developed 5 General Managers and 2 Supervisors in the last 4 years, and coached 300+ employees and leaders.

I improve outcomes by implementing scalable systems that enhance accountability, efficiency, and service quality. Highlights include achieving a 41% PAC performance metric, increasing profitability by 70% at a turnaround location, building and leading a corporate training department, and driving 19% membership growth at Hardcore Fitness Oviedo.

Experience

Work history, roles, and key accomplishments

Current

Co-Owner & Operations Director

Current

Hardcore Fitness Oviedo

Jan 2024 - Present (2 years 5 months)

Led all business operations, member experience, and revenue growth initiatives, achieving 19% membership growth. Managed recruiting, onboarding, scheduling, payroll, performance management, marketing campaigns, local partnerships, and customer engagement for 11 team members (10 coaches).

Operations Management General Management P&L management Workforce Development Employee Engagement Talent Acquisition Customer Experience Change Management