Salman Saleem

Developed and executed campaigns across Google, Meta, TikTok, and programmatic platforms, managing a $712K budget and boosting revenue by 32% for ecom and D2C clients.

Designed and executed performance marketing strategies across paid media, contributing to 5M+ website sessions and a 12% signup improvement within 9 months.

Oversaw performance marketing, media planning, and buying for Fintech and FMCG clients, achieving 20x+ ROAS on Google and 50x+ ROAS on Meta.

Managed internal and external communications, including release schedules for critical publications and marketing strategies for brand recognition.

Built AI-powered outbound lead generation systems and optimized outbound funnels, increasing email open rates by 40% and reducing manual prospecting time by 60%.

Managed and optimized PPC campaigns for e-commerce clients, driving a 40% increase in revenue and a 35% improvement in conversion rates.

Devised strategies to drive online traffic and conversion, implementing a content-driven SEO strategy that boosted site visits by 250% in 8 months.

Created and optimized email marketing campaigns and conducted conversion rate optimization audits to improve digital channel performance.

Grade: 3.5/4.0 GPA

Pursuing a Master of Business Administration with a major in Marketing. Achieved a place on the Chancellor Honor List with a 3.5/4.0 GPA.