Ali Raza
@ali_raza_55
Performance marketer, 6+ yrs scaling ecommerce & lead gen on Meta, Google & TikTok. Managed up to $150K/mo ad spend across US, UK, EU & Gulf.
PakistanWhat I'm looking for
I've managed $10M+ in cumulative paid media spend for e-commerce, DTC, SaaS, education, and professional-services brands across global markets. My work spans Meta, Google, TikTok, LinkedIn, Snapchat, and full-funnel acquisition systems.
At _space, I manage Meta advertising for Danish and Swedish e-commerce accounts, scaling Advantage+ Shopping and catalogue campaigns while improving attribution through Meta Pixel, CAPI, and server-side tracking. Previously at TechHive AI, I reduced average CAC by 35% and helped improve conversion rates by 28% through testing across creative, copy, and landing pages.
I've also managed up to $40K per day in paid spend for US and EU e-commerce brands, generating up to $200K+ in daily attributed revenue. I use structured experimentation, performance reporting, and measurement infrastructure to make stronger budget and growth decisions.
Experience
Work history, roles, and key accomplishments
Performance Marketing Specialist
_space
Mar 2026 - Present (7 months)
Manage end-to-end Meta advertising for Danish and Swedish e-commerce/DTC accounts at a performance marketing agency. Build and scale acquisition systems using Advantage+ Shopping, DPA/catalogue campaigns, and structured creative testing.
Performance Marketing Specialist
TechHive AI
Mar 2025 - Feb 2026 (11 months)
Architected multi-platform acquisition programs across Meta, Google, TikTok, Snapchat, and LinkedIn for e-commerce, SaaS, and professional-services clients. Reduced average CAC by 35% and improved conversion rates by 28% through systematic testing and funnel optimization.
Digital Marketing Specialist
First Manufacturing Company
Jan 2024 - Feb 2025 (1 year 1 month)
Managed daily ad spend across Meta, Google Shopping, TikTok, and LinkedIn for a premium leather-apparel e-commerce brand. Increased monthly revenue by 47% and recovered 23% of abandoned carts through dynamic remarketing.
Digital Marketing Specialist
Mentor Pakistan
Jan 2023 - Dec 2024 (1 year 11 months)
Managed monthly ad spend across Meta, TikTok, Snapchat, and LinkedIn for education and professional-training offers. Achieved up to 6x ROAS and increased qualified lead volume by 85%.
Digital Marketing Specialist
ABN Overseas Education
Nov 2022 - Dec 2023 (1 year 1 month)
Led paid lead generation for international education and study-visa services. Improved lead-to-consultation conversion by 65% and reduced CPL by 42% through campaign optimization.
Social Media Marketing Manager & Data Analyst
Exoah Ltd
Nov 2019 - Nov 2022 (3 years)
Managed high-scale paid spend across Meta, TikTok, and Snapchat for US/EU e-commerce brands, generating up to $200K+ in daily attributed revenue. Built social presence for 15+ brands and increased organic engagement by 340%.
Education
Degrees, certifications, and relevant coursework
Coursera
Certificate, Social Media Marketing
Completed an authorized Meta course on Introduction to Social Media Marketing.
University of Agriculture, Faisalabad
Bachelor of Science, Agriculture Resource Economics
2015 - 2019
Bachelor of Science in Agriculture Resource Economics from the University of Agriculture, Faisalabad, completed in 2019.
Tech stack
Software and tools used professionally
Availability
Location
PakistanAuthorized to work in
Portfolio
linkedin.com/in/ali-raza-6308a41a1Salary expectations
Social media
Job categories
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