Open to opportunities

Israr Ali

@israrali1

Performance-driven Digital Marketing Manager specializing in paid media, ROAS/CPA optimization, and full-funnel acquisition.

Pakistan

Message

What I'm looking for

I’m looking for a role where I can own full-funnel paid media and attribution-driven optimization across Meta/Google/TikTok, scale budgets responsibly, and deliver measurable ROAS/CPA improvements through creative testing and tight KPI reporting.

I’m a performance-driven Digital Marketing Manager with 4+ years of experience in paid media, performance marketing, and full-funnel campaign management across Meta Ads, Google Ads, and TikTok Ads. I focus on customer acquisition, demand generation, audience segmentation, and creative testing frameworks that improve measurable ROAS and CPA.

In my recent roles, I planned and executed full-funnel paid media for real estate projects, generating 150–250 qualified leads per month and managing PKR 800,000 monthly ad spend. I also led a DTC beauty brand launch with Meta Ads execution, delivering 3.2x ROAS through scaling, UGC-style creative testing, influencer partnerships, and optimized direct-to-consumer funnels.

Before that, I helped service-based clients achieve up to 6x ROI using full-funnel Meta Ads and Google Ads, and I built structured KPI reporting systems for weekly optimization. Earlier in my career, I worked as an E-Commerce Strategist for US Walmart Marketplace accounts (5+ accounts, $45,000+ in gross sales) and started in digital marketing with SEO-led growth, so I bring a strong blend of paid performance, analytics, and conversion-focused execution.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Manager

Current

Linkers Developers & Builders

Dec 2024 - Present (1 year 6 months)

Planned and executed full-funnel paid media campaigns across Meta Ads, Google Ads, and Bing Ads for four real estate projects, generating 150–250 qualified leads per month. Managed PKR 800,000 monthly ad spend and improved lead quality through audience segmentation, creative testing, attribution modeling, and bid strategy optimization.

Meta Ads Google Ads Bing Ads Paid Social Lead Generation CPA Optimization Segmentation Bidding Strategies

Current

Marketing Manager

Current

Emirates Glamour

Dec 2024 - Present (1 year 6 months)

Led end-to-end brand launch for a DTC beauty brand and executed full-funnel Meta Ads to scale performance. Delivered 3.2x ROAS, increased website traffic by 180%, and generated 25,000+ engagements via TikTok Ads and Instagram campaigns while optimizing funnels through creative testing, remarketing, and offer/product-page improvements.

Meta Ads Instagram Ads ROAS Funnel Optimization Remarketing Conversion Rate Optimization

Associate Marketing Manager

UVIZON

Sep 2023 - Oct 2024 (1 year 1 month)

Delivered full-funnel performance marketing for service-based clients, achieving up to 6x ROI through Meta Ads and Google Ads. Built KPI reporting for ROAS/CPA and guided weekly optimization using attribution data, message testing, and creative direction to improve CTR and top-of-funnel engagement.

Meta Ads Google Ads Performance Marketing ROAS CPA Optimization KPI Reporting Creative Testing Attribution Funnel Optimization

E-Commerce Strategist

Mantis Commerce

Aug 2022 - Aug 2023 (1 year)

Managed 5+ US Walmart seller accounts, generating $45,000+ in gross sales through optimized product listings, pricing, and marketplace performance marketing. Improved product visibility, buy-box retention, and conversion rates, while resolving ASIN issues and policy disputes to protect account health and revenue.

Walmart Marketplace Product Listing Optimization Pricing Strategy Catalog Management Buy Box Optimization Conversion Rate Optimization ASIN Issue Resolution E commerce analytics

Junior Digital Marketing Executive

Codeminers

Dec 2021 - May 2022 (5 months)

Increased organic traffic by 40% using on-page SEO, technical SEO cleanup, and content marketing, and improved lead conversions by 25% with content-led acquisition campaigns. Used Google Analytics insights to improve cost efficiency by 15% across paid search channels and aligned SEO/PPC workflows to strengthen funnel performance and search visibility.