Arsalan Shabbir

Lead the performance marketing department, directing strategy and day-to-day operations across Google Ads, Meta Ads, TikTok Ads, and Amazon Ads accounts. Oversee campaign planning through execution, tracking performance against KPIs and adjusting strategy to keep initiatives on target.

Directed advertising department operations and staff, overseeing multi-channel paid media campaigns. Monitored project progress from planning through execution to keep campaigns on strategy and evaluated effectiveness against goals.

Manage e-commerce advertising budgets for multiple agency clients, running paid campaigns across Google, Meta, and other platforms. Serve as an embedded performance marketing consultant for boutique agencies, advising on account strategy, budget allocation, and optimization.

Directed advertising department operations and staff members across paid search and social channels. Monitored campaign progress from planning through execution, evaluating effectiveness and course-correcting as needed.

Provided expert guidance on marketing and advertising strategy for new and existing products and services. Managed the rollout of digital initiatives to improve PPC campaign effectiveness.

Advised on marketing and advertising methods for new and existing products and services. Implemented digital initiatives to enhance PPC campaign performance.

Served multiple small and mid-sized businesses as a digital marketer, managing early-stage SEO and PPC advertising efforts.

Completed a Bachelor of Commerce degree in 2012.