Salman Sohail

Manage and scale 40+ Meta ad accounts for US-based agency clients, overseeing $50K+ in monthly ad spend. Lead and mentor a team of 4+ media buyers, reducing average CPL by 20% and improving client retention by 15% YoY.

Executed high-ROI lead-generation campaigns for pharmaceutical clients recruiting clinical trial participants. Managed monthly ad spend exceeding $95K and optimized lead-gen funnels through data analysis.

Launched and grew 5 sub-brands through paid advertising, increasing channel growth by 250%. Reduced average CPC by 20% and quadrupled engagement rates on social media.

Led paid and organic social media strategy for international B2B and B2C clients. Executed paid social campaigns achieving high ROAS and conducted social media audits.

Generated 20M+ PKR in revenue for clients within one year through Facebook, Google, and Instagram campaigns. Built and executed detailed media plans for major clients including Dabur, Qarshi, and Cambridge.

Managed design and communications for key accounts including UNDP, WFP, and Karandaaz. Led lead generation and pitching for new business.

Directed marketing and promotional strategy for two F&B brands, including social media management and event coordination.

Managed online advertising campaigns for a San Francisco-based client, liaising between advertisers, agencies, and vendors.

Grade: 3.3/4.0

Master of Business Administration (MBA) in Marketing from Bahria University, Islamabad, Pakistan, completed in 2018 with a CGPA of 3.3/4.0.

Grade: 3.03/4.0

Bachelor of Business Administration (BBA) in Marketing from Bahria University, Islamabad, Pakistan, completed in 2014 with a CGPA of 3.03/4.0.

Meta Blueprint Certification in Building Brand Awareness with Ads.