Anas Asad

Lead marketing strategy for a 25+ member team, managing high-budget paid campaigns that deliver 4–6x ROAS (peak 11x), generate 700+ qualified leads/month and drive 20–30% conversion rates.

Managed paid advertising and brand awareness campaigns across platforms (Facebook, YouTube, TikTok) for national markets, led lead generation efforts and digital asset/financial reporting to optimize budget forecasting.

Managed PPC campaigns for clients in USA/UK/Australia, led the PPC department, upsold services and contributed to record revenue in two consecutive quarters.

Consulted on Google Ads for a niche product, achieving 3x ROAS and CPL ~15 PKR within tight budget constraints.

Managed lead generation campaigns for 20+ US dental clients using Google Ads and Bing Ads, overseeing budgets exceeding $500,000 and optimizing geo-targeting and keywords to increase conversions.

Completed a Master of Business Administration with a focus on Marketing, emphasizing performance and omnichannel marketing strategies.

Earned a Bachelor's degree in Electrical and Electronics Engineering with coursework in electrical engineering fundamentals.

Completed Advanced Level (Cambridge International Examination) with a focus on Pre-Engineering subjects.

Completed Ordinary Level (Cambridge International Examination) with a science focus.