Anas Asad
@anasasad
Performance-driven digital marketing leader delivering high-ROAS omnichannel campaigns.
PakistanWhat I'm looking for
I am a performance marketing leader with deep experience scaling paid acquisition across Meta, Google, TikTok and programmatic channels, consistently delivering 4–6x ROAS (peaks to 11x), generating 700+ qualified leads/month and improving conversion rates by 20–30%. I lead cross-functional teams, own revenue forecasting, funnel experiments, and drive CAC/LTV optimization to accelerate pipeline velocity and long-term growth.
I combine brand, creative and growth marketing expertise with hands-on campaign execution, email/CRM automation, and digital asset/financial oversight. I have led teams of 25+ through hiring, training and operational improvements, and have a track record of driving record revenue and scalable lead generation for international and local clients.
Experience
Work history, roles, and key accomplishments
Head of Marketing
SavTech Digital
Jan 2024 - Present (1 year 9 months)
Lead marketing strategy for a 25+ member team, managing high-budget paid campaigns that deliver 4–6x ROAS (peak 11x), generate 700+ qualified leads/month and drive 20–30% conversion rates.
Digital Marketing Specialist
Ibex
Jul 2022 - Jan 2024 (1 year 6 months)
Managed paid advertising and brand awareness campaigns across platforms (Facebook, YouTube, TikTok) for national markets, led lead generation efforts and digital asset/financial reporting to optimize budget forecasting.
PPC Manager
SEOHUB.PK
Dec 2021 - Apr 2022 (4 months)
Managed PPC campaigns for clients in USA/UK/Australia, led the PPC department, upsold services and contributed to record revenue in two consecutive quarters.
PPC Consultant
Highfy
Dec 2021 - Mar 2022 (3 months)
Consulted on Google Ads for a niche product, achieving 3x ROAS and CPL ~15 PKR within tight budget constraints.
Digital Marketing Specialist
Reach Me Faster™
Aug 2021 - Nov 2021 (3 months)
Managed lead generation campaigns for 20+ US dental clients using Google Ads and Bing Ads, overseeing budgets exceeding $500,000 and optimizing geo-targeting and keywords to increase conversions.
Education
Degrees, certifications, and relevant coursework
IMInstitute of Business Management
Master of Business Administration, Marketing
2018 - 2021
Completed a Master of Business Administration with a focus on Marketing, emphasizing performance and omnichannel marketing strategies.
DUDHA Suffa University
Bachelor's degree, Electrical and Electronics Engineering
2013 - 2017
Earned a Bachelor's degree in Electrical and Electronics Engineering with coursework in electrical engineering fundamentals.
BeaconHouse School System, Gulshan A-Level Branch
Advanced Level (A-Level), Pre-Engineering
2011 - 2013
Completed Advanced Level (Cambridge International Examination) with a focus on Pre-Engineering subjects.
BeaconHouse School System, Gulshan Cambridge Branch
Ordinary Level (O-Level), Science
2009 - 2011
Completed Ordinary Level (Cambridge International Examination) with a science focus.
Tech stack
Software and tools used professionally
Availability
Location
PakistanAuthorized to work in
Social media
Job categories
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