Open to opportunities

Hamza Abid Bajwa

@hamzaabidbajwa

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Performance Marketing Specialist with expertise in scaling paid media campaigns.

Pakistan

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What I'm looking for

I am looking for a role that allows me to leverage my performance marketing skills in a dynamic environment, focusing on innovative strategies and collaborative growth.

As a Performance Marketing Specialist with over 5 years of experience, I have a proven track record of scaling paid media campaigns across platforms such as Meta, Google, TikTok, and WhatsApp. My expertise lies in managing substantial ad budgets, driving lead generation, and achieving remarkable growth, with a return on ad spend (ROAS) exceeding 20x. I thrive on optimizing multi-channel funnels and building performance dashboards that guide strategic decisions.

In my recent role as a Performance Marketing Manager at IMARAT, I successfully led full-funnel marketing efforts, generating over 35,000 leads and 2,100 meetings monthly while managing an ad spend of PKR 4.4M. My ability to improve cost-per-lead by 62% and scale conversions significantly showcases my commitment to delivering measurable results. I also founded a digital marketing agency where I honed my skills in campaign strategy and execution, mentoring a team to achieve outstanding outcomes for our clients.