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Hamza Abid Bajwa

@hamzaabidbajwa

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Performance Marketing Lead — $320K in monthly closed revenue from $15.7K ad spend, 20x ROAS, 6+ global markets.

Pakistan

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What I'm looking for

Remote performance marketing role where I own paid media strategy and am accountable to revenue, not just leads. Open to full-time, contract, or retainer arrangements.

I build paid media systems that generate closed revenue, not just leads. Over 6 years I've managed campaigns across Meta, Google, TikTok, GDN, and WhatsApp in markets including UAE, UK, MENA, West Africa, Australia, and Pakistan.

At IMARAT, $15.7K/month in ad spend consistently produced $320K+ in closed-won monthly revenue — sustained at 20x ROAS for over two years while leading a 7-person cross-functional team. Budget scaled from $3.5K to $52K/month through a structured test-and-learn framework tied directly to closed deals.

I currently head digital for a $135M manufacturing company where I built the entire marketing infrastructure from zero — AR-enabled mobile app, AI-driven content, full IMC campaigns, and B2B demand generation — as the sole digital resource.

I've run campaigns across real estate, health insurance, financial services, e-commerce, and B2B SaaS. I work remotely, communicate clearly, and connect every paid media decision to revenue.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Manager

Current

ZRK Group

Jul 2025 - Present (10 months)

Built entire digital infrastructure from zero for a $135M manufacturer. Launched AI video content, AR mobile app, 2 product launches, B2B LinkedIn strategy. Sole digital resource managing agencies, vendors, and full IMC campaigns across brand, trade, and performance.

Performance Marketing Manager

Imarat

Dec 2022 - Jun 2025 (2 years 6 months)

Managed $15.7K/month in ad spend generating $320K+ in closed-won monthly revenue — 20x+ ROAS sustained 2+ years. Scaled budget from $3.5K to $52K/month. Reduced CPL by 62%. Led 7-person team. International campaigns across UAE, MENA, UK, and APAC.

Paid Social Paid Search Lead Generation Funnel Optimization

Account Executive

Motive (Formerly Keeptruckin)

Apr 2022 - Sep 2022 (5 months)

Managed outbound sales workflows for B2B SaaS clients using Salesforce and SalesLoft, improving lead efficiency and follow-ups. Aligned paid leads with outbound efforts, ensuring accurate CRM sync and attribution.

Salesforce SalesLoft Attribution Pipeline Analysis CRM Syncs

Founder

CICO Marketing and Services

Jan 2020 - Mar 2022 (2 years 2 months)

Founded and led a digital marketing agency serving real estate, healthcare, and e-commerce clients. Delivered full-funnel campaigns across Meta, Google, SEO, and social—boosting lead gen by up to 3x for SMEs.

Digital Marketing SEO Social Media Marketing Lead Generation Campaign Management Reporting Landing Pages Retargeting Conversion Tracking

Marketing Associate

QWM Digital Media

Sep 2019 - Dec 2019 (3 months)

Assisted in developing social media ad strategies for clients in the UK across Facebook and Google platforms. Conducted competitive research and keyword analysis for digital ads and web content, supporting ongoing PPC optimization.

Facebook Ads Google Ads Competitive Research Keyword Analysis PPC Lead Generation

Education

Degrees, certifications, and relevant coursework

Air University

BBA, Marketing

2017 - 2021

Grade: 3.3

Conducted research on the impact of digital platforms on Pakistan’s tourism sector, focusing on digital adoption, consumer behavior, and marketing effectiveness.