HBHamza Abid Bajwa
@hamzaabidbajwa
Performance Marketing Specialist with expertise in scaling paid media campaigns.
PakistanWhat I'm looking for
As a Performance Marketing Specialist with over 5 years of experience, I have a proven track record of scaling paid media campaigns across platforms such as Meta, Google, TikTok, and WhatsApp. My expertise lies in managing substantial ad budgets, driving lead generation, and achieving remarkable growth, with a return on ad spend (ROAS) exceeding 20x. I thrive on optimizing multi-channel funnels and building performance dashboards that guide strategic decisions.
In my recent role as a Performance Marketing Manager at IMARAT, I successfully led full-funnel marketing efforts, generating over 35,000 leads and 2,100 meetings monthly while managing an ad spend of PKR 4.4M. My ability to improve cost-per-lead by 62% and scale conversions significantly showcases my commitment to delivering measurable results. I also founded a digital marketing agency where I honed my skills in campaign strategy and execution, mentoring a team to achieve outstanding outcomes for our clients.
Experience
Work history, roles, and key accomplishments
Performance Marketing Manager
Imarat
Dec 2022 - Present (2 years 5 months)
Led full-funnel performance marketing across Meta, Google, TikTok, GDN, and WhatsApp, driving 35,000+ leads and 2,100+ meetings monthly at a CPL of PKR 140. Managed PKR 4.4M/month ad spend to generate PKR 89.9M+ in pipeline (ROAS 20.43x).
Account Executive
Motive (Formerly Keeptruckin)
Apr 2022 - Sep 2022 (5 months)
Managed outbound sales workflows for B2B SaaS clients using Salesforce and SalesLoft, improving lead efficiency and follow-ups. Aligned paid leads with outbound efforts, ensuring accurate CRM sync and attribution.
Founder
CICO Marketing and Services
Jan 2020 - Mar 2022 (2 years 2 months)
Founded and led a digital marketing agency serving real estate, healthcare, and e-commerce clients. Delivered full-funnel campaigns across Meta, Google, SEO, and social—boosting lead gen by up to 3x for SMEs.
Marketing Associate
QWM Digital Media
Sep 2019 - Dec 2019 (3 months)
Assisted in developing social media ad strategies for clients in the UK across Facebook and Google platforms. Conducted competitive research and keyword analysis for digital ads and web content, supporting ongoing PPC optimization.
Education
Degrees, certifications, and relevant coursework
AUAir University
BBA, Marketing
2017 - 2021
Grade: 3.3
Conducted research on the impact of digital platforms on Pakistan’s tourism sector, focusing on digital adoption, consumer behavior, and marketing effectiveness.
Tech stack
Software and tools used professionally
Availability
Location
PakistanAuthorized to work in
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