Ali Asghar Mustafa

I've spent 15+ years driving performance and growth marketing across B2C and B2B markets in Pakistan, the UK, US, Germany, Netherlands, Belgium, and South Africa.

At MUV, I delivered 26X+ ROAS for Cartmel Racecourse ticket sales, 9X ROAS for XTRONS across the UK, USA, and Germany, and a 200% increase in Playdale leads while reducing cost per lead by 10%.

As a freelance media buyer, I build and optimize Meta campaigns for clients across electronics, apparel, online courses, SaaS, solar energy, and more. I combine creative testing, audience targeting, automation, SEO, and UX improvements to reduce conversion costs and exceed KPIs.

At Nando's Pakistan, I grew e-commerce revenue by 300% in my first year and sustained 11% average monthly growth. I also led full-funnel media, digital strategy, customer engagement initiatives, and the launch of a first-of-its-kind Nando's mobile game.