Sairam Muralidharan

I’m a performance marketer focused on B2B SaaS growth, owning paid social and paid search to move pipeline across the full funnel. As a Paid Social Manager and Paid Search Manager in demand generation roles, I build brand-to-demand strategies, run experimentation, and tie marketing outcomes to revenue.

I’ve delivered standout results, including 826% QoQ MQL growth (from ~70 → 648), +45% MoM SQL growth, and +35% B2C sign-ups in 6 months. For enterprise AI and SaaS launches, I’ve led go-to-market paid social programs producing 360M+ impressions, 20M video completions, and +15% MoM MQL growth—while keeping paid social aligned to decision-maker ICP performance. I’ve also owned multi-channel measurement and optimization using KPIs like MQLs, SQLs, Brand-to-Demand lift, and CPL/CAC efficiency.

I bring a GTM operator mindset—building attribution and KPI frameworks, setting budget strategy, and creating playbooks adopted as a standard operating model across client teams. I’ve led verticals across enterprise accounts and AI product teams, managed managed spend (e.g., LinkedIn ~$2M/month; Meta ~$500K/quarter), and partnered with cross-functional groups like client CMOs, project managers, and analytics to scale performance globally. I’m also energized by ABM planning, lifecycle marketing, content syndication, and Gen AI applications for smarter prompting and campaign execution.