Yash Bhagwat

I’m a results-driven Performance Marketing Specialist with 3.5+ years of expertise scaling pipeline growth and ROI for global B2B SaaS, Education, and Enterprise teams. I align paid media strategy with business growth by optimizing acquisition costs and building automated tools that improve operational efficiency.

In my current role, I manage full-funnel paid search and multi-channel demand generation across AMER, EMEA, and APAC for enterprise portfolios, including Elasticsearch and Cloudflare. I oversee combined monthly spend exceeding $3 million, drive MQL acceleration, and use auction insights and search query reporting to protect brand equity and eliminate budget waste. I also orchestrate rigorous experimentation with responsive search ads and value-based bidding to improve Quality Score and conversion rates.

I’ve led high-impact campaign ownership at SRV Media, directing ₹25–30 Crore budgets across Google, Meta, and niche channels while achieving a 60% conversion rate for key acquisition goals. I built event tracking and attribution frameworks using GTM and GA4 to create a single source of truth for cross-channel performance and supported creative optimization loops with testing matrices for Meta and programmatic platforms. I’m known for blending granular performance analysis with innovation—such as AI agent development—to consistently translate paid search execution into down-funnel pipeline value.