Nishanth S L
@nishanthsl
Demand generation leader building revenue-linked paid acquisition systems through attribution and experimentation.
IndiaWhat I'm looking for
I run global paid acquisition programmes and connect every dollar of spend to revenue — not just leads. Over 8 years across B2B SaaS, I’ve managed $6.5M in annual media budget across NA, EMEA, and APJ, and the first thing I fix whenever I inherit a programme is attribution.
At ThoughtSpot, I own global paid acquisition across Search, Meta, LinkedIn, YouTube, and Content Syndication with a $6M+ annual budget. I built full-funnel attribution (MQL → SAL → pipeline → revenue) from scratch, ran 20+ structured acquisition experiments using holdout groups, and maintained positive payback by reallocating budget weekly based on which keyword cohorts were actually closing.
I also bring hands-on experimentation and automation to reduce friction across the pipeline — including an AI research agent on Relevance AI for inbound MQLs and a human-in-the-loop email sequence agent tied to SDR workflows. Earlier at InMobi, I scaled SEM and paid programmes while building reporting infrastructure across GA4, Salesforce, HubSpot, and SQL to connect marketing spend to revenue outcomes.
Experience
Work history, roles, and key accomplishments
Owned global paid acquisition across Search, Meta, LinkedIn, YouTube, and content syndication with $6M+ annual budget and $25.9M+ revenue pipeline generated across NA, EMEA, and APJ. Built MQL→revenue attribution from scratch, ran 20+ structured holdout experiments, and maintained positive payback via weekly budget reallocations based on closed-won keyword cohorts (paid search: $14.9M pipeline, $7
Rebuilt attribution and Google Ads account structure, reducing CPL from $4.2K to $210 and generating $7.8M pipeline with 71+ opportunities in the first 12 months. Drove $2.98M closed-won revenue on $1.09M spend (2.7× ROI) and cut paid social spend by 50% ($525K→$260K) while increasing attributed pipeline by 110%.
Managed $2.5M digital marketing budget across paid media, SEO, web, and ABM, growing qualified lead volume by 35% through campaign restructuring and conversion improvements. Drove 14,000+ leads on $500K+ SEM spend with 130% ROI and built performance reporting connecting GA4, Salesforce, HubSpot, Looker Studio, and SQL to revenue outcomes.
Scaled paid programs across search, social, and video, delivering 9,200+ leads, 1,900+ MQLs, 418 SQLs, 86 opportunities, and 17.8% YoY revenue growth. Focused on improving funnel performance and driving measurable pipeline conversion.
Ran SEM, paid social, and nurture across Google, Meta, LinkedIn, and YouTube, improving Lead-to-MQL by 28%. Built the first spend-allocation dashboards for the team to track performance across channels.
Education
Degrees, certifications, and relevant coursework
MICA – The School of Ideas
PG Certification in Digital Marketing & Communication, Digital Marketing & Communication
Completed a PG Certification in Digital Marketing & Communication at MICA in 2021.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
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