Open to opportunities

Rahul Arora

@rahularoraa

I’m a senior growth + performance marketer who scales DTC and SaaS with full-funnel media, creative, CRO, and P&L discipline.

India

Message

What I'm looking for

I’m looking for a team that lets me own full-funnel growth media buying, creative strategy, CRO and reporting—with P&L discipline (CAC/LTV/MER/contribution margin) and a real testing cadence for scaling DTC/SaaS.

I’m a senior growth and performance marketer with 7+ years scaling DTC and SaaS brands across the US, UK, and EU. I’m a full-funnel operator across Meta, Google, and TikTok—comfortable owning media buying, creative strategy, CRO, and reporting as one job.

I bring a P&L-aware view of growth (CAC, LTV, MER, COGS, contribution margin), not just platform ROAS. I’ve run monthly spends from $5K to $500K and delivered results like $2.08M revenue in 30 days for a US clothing brand on $325K Meta spend, and 3.02x avg ROAS across 10+ ad sets for a US beauty brand at $125K/month.

I also co-founded Imagive.ai, an AI creative-intelligence tool for media buyers and agencies. Earlier, as Group Head, Performance Marketing + Creative, I owned paid social and search across Meta, TikTok, Google, and YouTube on $30K–$500K/month budgets, and built scalable account structures tied to funnel economics. I prefer structured testing pipelines, creative-refresh cycles, and decision-making reporting that isolates whether issues sit in the ad, the page, or the offer.

Experience

Work history, roles, and key accomplishments

Current

Co-founder

Current

Imagive.ai

Oct 2023 - Present (2 years 9 months)

Co-founded an AI creative-intelligence and ad-generation platform for media buyers and agencies. Focused product direction on operator pain points including competitor research, creative analysis, and asset generation workflows.

Ad Generation Competitor Research product direction

Current

Freelance Performance Marketer

Current

Independent / Contract

Oct 2023 - Present (2 years 9 months)

Owned full-funnel Meta, TikTok, and Google performance marketing for DTC and SaaS clients with a P&L-aware approach to scaling. Drove $2.08M revenue in 30 days on $325K Meta spend and delivered 3.02x average ROAS across multi-ad-set testing cycles.

Group Head, Performance Marketing

IPG (Interactive Avenues)

Mar 2022 - Oct 2023 (1 year 7 months)

Led paid social and search strategy across Meta, TikTok, Google, and YouTube for DTC, B2C, and B2B brands. Managed a $750K Google Ads budget with disciplined impression-share and Quality Score management, while building creative-intelligence systems and standardized reporting frameworks.

Paid Social Media Buying Meta Ads TikTok Ad Building Google Ads YouTube Ads Funnel Strategy (TOFU MOFU BOFU)Foreplay Swipe Libraries Mentorship

Senior Manager to Manager

Lyxel & Flamingo

Mar 2019 - Feb 2022 (2 years 11 months)

Managed day-to-day paid social and Google Ads execution across multiple client accounts. Built campaign structures, audiences, and creative briefs aligned to KPIs, and helped develop an in-house cross-platform reporting tool that aggregated Meta, Google, and LinkedIn data via API.

Paid Social Google Ads Audience Strategy Creative Briefing Competitor Research