Shanthini K
@shanthinik
Strategic B2B SaaS marketing leader driving full-funnel, data-driven demand generation.
IndiaWhat I'm looking for
I am a strategic B2B SaaS marketing manager with 6+ years of experience executing and scaling full-funnel, data-driven demand generation and paid media campaigns across search, social, and programmatic channels. I have led global paid media spend, optimized CAC and ROAS, built analytics dashboards, and delivered measurable pipeline impact including $9.5M optimised pipeline and $1.45M in ARR pipeline influence within six months.
I excel at cross-functional collaboration with product, design, sales, and agencies to create high-performing creatives, landing pages, ABM programs, and event marketing that drive MQLs and retention. I am experienced leading regional APAC + India initiatives, managing large budgets ($2M+ campaign spend and $30M+ global marketing spend oversight), mentoring teams, and implementing continuous A/B testing and performance optimization to improve conversion and engagement.
Experience
Work history, roles, and key accomplishments
Marketing Campaign Manager
Remote.com
Jan 2025 - Present (9 months)
Directed integrated paid and demand-generation campaigns across search, social, programmatic and podcast channels, improving conversion rates and reducing acquisition costs while delivering a 70% ROI uplift and 83% engagement increase.
WHMarketing Campaign Manager
Whatfix
Dec 2023 - Dec 2024 (1 year)
Led APAC full-funnel marketing and paid media programs, optimizing landing pages, creatives and acquisition channels to drive pipeline and improve MQL quality across regional markets.
WHPerformance Marketing Manager
Whatfix
Oct 2023 - Dec 2023 (2 months)
Managed performance marketing campaigns focusing on CAC reduction and ROAS improvement across search and social channels during a short-term engagement.
Growth Marketing Manager
Iksula
Jan 2023 - Oct 2023 (9 months)
Executed multi-channel acquisition and retention programs, scaling paid campaigns and improving lead quality through analytics-driven optimizations and cross-team collaboration.
NCSenior Performance Marketing Manager
Netcore Cloud
Jan 2022 - Jan 2023 (1 year)
Owned global paid media strategies and campaign execution, managing budgets and agencies to drive CAC efficiency, LTV improvements and measurable pipeline contribution.
Performance Marketer
Ventuno Technologies
May 2018 - Dec 2022 (4 years 7 months)
Scaled user acquisition across search, social and programmatic channels and implemented testing frameworks to optimize CAC and conversion rates across global campaigns.
MISupported digital marketing and campaign execution initiatives, contributing to lead acquisition and content localisation efforts across regional markets.
Education
Degrees, certifications, and relevant coursework
Loyola College
Master of Business Administration, International Marketing
2019 - 2021
Completed an MBA in International Marketing with focus on demand generation, digital marketing, and campaign analytics.
Courseinn Academy
Professional Certificate, Digital Marketing
Completed a professional course in Digital Marketing focused on practical skills for performance and paid media campaigns.
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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