Mashkoor Ali
@mashkoorali
Performance-driven digital marketing manager optimizing paid growth for B2B SaaS.
IndiaWhat I'm looking for
I’m a performance-driven digital marketing manager with 5+ years of experience in B2B SaaS campaign strategy. I manage ₹50L+/month (USD $100K+/month) ad spend across Google, Meta, X, TikTok, and LinkedIn, focused on scalable acquisition and measurable pipeline impact.
Most recently at Haystek (Remote), I owned end-to-end performance and product marketing strategy for B2B SaaS across Google Ads, LinkedIn Ads, Reddit, Quora, and YouTube. I improved ROAS to 7x+ and reduced CPA by 35%+ through campaign structure, bidding strategy, audience segmentation, A/B testing, and landing page optimization.
I implemented GA4, GTM, and HubSpot attribution, improving MQL-to-SQL conversion by 40%+ and helping influence $1.6M+ ARR through tight collaboration with sales, RevOps, and content teams. Earlier, at Content Nation, I drove 7.8x ROAS on ₹50L+/month (~USD$100K+) and scaled B2B SaaS lead gen by 220%, cutting CAC by 35%.
Before that, I led performance and paid social execution as a Social Media Manager and Account Executive—raising engagement, improving ROI, and running PPC/SEO/paid social programs with rigorous testing and funnel analysis. I build cross-platform dashboards with Looker Studio and Power BI, and I use automation and creative optimization to keep growth efficient, repeatable, and conversion-focused.
Experience
Work history, roles, and key accomplishments
Performance Marketing Manager
Haystek
Nov 2025 - Present (7 months)
Owned end-to-end performance and product marketing strategy for B2B SaaS, managing $80K–$110K monthly ad spend across Google Ads, LinkedIn Ads, Reddit, Quora, and YouTube. Drove 190% pipeline growth, improved ROAS to 7x+, and reduced CPA by 35%+ through audience segmentation, bidding, A/B testing, CRO, and GA4/GTM/HubSpot attribution.
Performance Marketing Executive
Content Nation
Apr 2025 - Nov 2025 (7 months)
Drove 7.8x ROAS on ₹50L+/month (~$100K+) ad spend, scaling B2B SaaS lead gen by 220% while cutting CAC by 35% across Google, Meta, LinkedIn, Twitter, and TikTok. Improved MQL quality by 65% and reduced bounce rate by 22% using GA4, HubSpot, GTM, CRO/A-B testing, and AI-driven creative and bidding optimization.
Social Media Manager
Cleardesk
Jan 2024 - Apr 2025 (1 year 3 months)
Increased audience engagement by 45% across LinkedIn, Facebook, and Instagram while optimizing paid campaigns to reduce CPA by 32% and improve conversions by 28% for SaaS launches and CSR initiatives. Worked with Kickstarter as a platform client, improving reach by 21% and contributor conversions by 17% through creative and targeting optimization.
Digital Marketing Account Executive
Simplia~ Lotus Interworks
Aug 2021 - Jan 2024 (2 years 5 months)
Executed PPC, SEO, and paid social campaigns, improving organic traffic by 53% and increasing ROAS by 27% across 30 US/UK D2C/B2C and B2B client accounts. Ran 35+ A/B tests and delivered multi-touch attribution and funnel insights in Google Analytics and Salesforce, improving demo conversions by 33% and SQL conversion rates by 18% while reducing low-quality leads by 22%.
Education
Degrees, certifications, and relevant coursework
Mudra Institute of Communications (MICA)
Advanced Certificate in Digital Marketing & Communication, Digital Marketing & Communication
2022 - 2023
Completed an Advanced Certificate in Digital Marketing & Communication at MICA during 2022–2023.
Institute of Hotel Management, Jaipur
Bachelor of Science, Hospitality & Hotel Administration
2019 - 2022
Earned a B.Sc. in Hospitality & Hotel Administration from IHM, Jaipur during 2019–2022.
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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