Open to opportunities

Rohit Thapliyal

@rohitthapliyal

Message

I build global paid acquisition programs that grow qualified pipeline and revenue.

India

Message

What I'm looking for

I'm looking to build and scale full-funnel acquisition programs, improve attribution and lead-to-opportunity conversion, and partner closely with sales and cross-functional teams to drive measurable pipeline, ROI, and revenue growth.

I'm building 0→1 B2B SaaS paid acquisition programs at Branch across the US, MENA, and APAC, establishing campaign infrastructure, tracking, and vertical-focused growth strategies. I scale inbound pipeline through budget optimization, A/B testing, and enterprise and mid-market targeting.

At Gale, I led full-funnel SEM, Display, and Local Search campaigns for a $3.5M-per-month B2C-to-B2B client. Structured experimentation and creative testing improved conversion rate by 20% and increased qualified leads by 18% quarter over quarter.

At Chegg, I managed $20M+ in global ad spend across Search, LinkedIn, Display, Shopping, and app platforms, reducing CPA by 18% and driving 24% year-over-year revenue growth. I also grew app installs and qualified leads by 27% using Google UAC, Apple Search Ads, and LinkedIn.

Earlier, I delivered full-funnel paid media and content-led acquisition strategies for SMB clients in SaaS, healthcare, and real estate, driving 15–18% revenue growth within three months. I bring GTM planning, attribution, CRO experimentation, and marketing-sales alignment to growth work.

Experience

Work history, roles, and key accomplishments

Current

Branch User Acquisition Specialist

Current

Branch

Nov 2025 - Present (9 months)

Building 0→1 B2B SaaS paid acquisition programs across US, MENA, and APAC, establishing campaign infrastructure, tracking, and vertical-focused growth strategies from scratch. Scaling inbound pipeline through budget optimization, A/B testing, and performance-driven decisions, while managing Marketo & Salesforce lead routing QA.

Paid Acquisition B2B SaaS Campaign Infrastructure Trackings A B Testing Marketo Salesforce Lead Routing

Sr. Associate - Paid Search

GALE

Jan 2025 - Nov 2025 (10 months)

Led full-funnel lead gen campaign execution across SEM, Display, and Local Search for a $3.5M/month B2C-to-B2B client, driving 20% CVR improvement and 18% increase in qualified leads quarter-over-quarter. Owned campaign pacing, reporting, and performance insights using Tableau, GA4, and Looker Studio.

SEM Display Local Search Lead Generation CVR Experimentation Creative Testing ROAS Tableau GA4 Looker Vendor Management

Sr. Associate - Paid Search

Chegg

Oct 2023 - Nov 2024 (1 year 1 month)

Managed $20M+ global ad spend across Search, LinkedIn, Display, Shopping, and App platforms, reducing CPA by 18% and driving 24% YoY revenue growth. Scaled app and B2B acquisition via Google UAC, Apple Search Ads, and LinkedIn, increasing installs and qualified leads by 27%.

Paid Search LinkedIn Ads Display Shopping App Acquisition Google UAC Apple Search Ads CPA Optimization Revenue Growth Subscription Growth

Associate - Paid Search

Chegg

Apr 2022 - Sep 2023 (1 year 5 months)

Led India GTM strategy using segmented targeting and CRO experimentation, reducing acquisition costs by 20%. Improved lead quality and conversion rates through remarketing, landing page testing, and A/B experimentation, lowering CPL by 35%.

GTM Strategy Segment Marketing CRO Remarketing A B Testing

Digital Marketer Executive

Netmaxims Technologies

Dec 2020 - Apr 2022 (1 year 4 months)

Delivered full-funnel growth strategies for SMB clients across SaaS, healthcare, and real estate using paid media and content-led acquisition, driving 15–18% revenue growth within 3 months.

Paid Media Content Marketing SaaS Healthcare Real Estate Revenue Growth