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GAURAV SINGH

@gauravsingh1195

Performance marketer with 8 years scaling growth across Meta, Google & Programmatic; focused on CAC, ROAS, and full-funnel acquisition.

India

Message

What I'm looking for

I’m looking for a performance/growth role where I can own end-to-end acquisition across channels like Google, Meta, and LinkedIn, and drive measurable impact on CAC, ROAS, and revenue. I enjoy working on full-funnel strategy, scaling campaigns, and building structured experimentation frameworks.

I’m a performance marketing professional with 8years of experience managing multi-channel acquisition campaigns across Google Ads, Meta, LinkedIn, and programmatic platforms for both B2B and B2C businesses across India and international markets (US, APAC).

I’ve managed budgets exceeding $1M/month and focus on driving measurable business outcomes—whether that’s lead generation, revenue growth, or improving CAC and ROAS. My approach is strongly data-driven, combining structured experimentation (A/B testing across creatives, audiences, and landing pages) with full-funnel optimization.

I’ve worked across industries like edtech, fintech, and SaaS, handling everything from campaign strategy and execution to analytics, attribution, and stakeholder management. I also build performance dashboards (Looker Studio, GA4) to track campaign efficiency and guide decision-making.

Currently, I’m focused on growth roles where I can drive scalable acquisition, experiment with new channels, and create a strong impact on revenue and pipeline.

Experience

Work history, roles, and key accomplishments

Senior Performance Marketing

ServiceNow

Dec 2025 - Mar 2026 (3 months)

Managed global enterprise demand generation campaigns across LinkedIn, Google, and programmatic channels. Improved MQL to SQL conversion by 14% through audience segmentation and funnel optimization, and delivered data-driven reporting to optimize performance.

Performance Marketing Ad Operations LinkedIn Ads Google Ads Programmatic Advertising Audience Segmentation Marketing Funnel Optimization MQL to SQL Reporting Dashboards Cross Functional Collaboration

Lead Paid Social & Programmatic

Chegg

Jun 2021 - Aug 2025 (4 years 2 months)

Led paid social and programmatic acquisition for an EdTech platform, targeting student audiences in India and global markets. Managed $1M+ monthly budgets across Meta, TikTok, Google, and programmatic channels, and improved engagement and lifetime value through retention and reactivation campaigns.

TikTokAds Paid Social Programmatic Advertising Meta Ads Google Ads Budget Management Influencer Partnership Campaigns Audience Targeting Retention Marketing Marketing Analytics

Performance Marketing Specialist

Publicis Media

Nov 2020 - Jun 2021 (7 months)

Managed multi-channel app acquisition campaigns across Meta, Google Ads, and DV360, optimizing toward high-value in-app events (activation and revenue). Improved activation rate by ~25% by advancing attribution, funnel optimization, and audience segmentation for efficiency.

performance reporting App Acquisition Meta Ads Google Ads DV360 Event Based Optimization Attribution Funnel Optimization Audience Segmentation

Media Planner

ARM Worldwide

Sep 2019 - Oct 2020 (1 year 1 month)

Planned and executed multichannel campaigns for BFSI and e-commerce clients.
Executed and optimized paid campaigns across Google Search, Meta, and Display networks. Improved CPA by ~15% through targeting, bidding, and creative optimization, and supported campaign reporting and performance analysis.

Multi channel Campaigns Media Planning Conversion Optimization BFSI Marketing E commerce Marketing Campaign Strategy Performance Measurement Targeted Delivery

Digital Marketing Executive

Lyxel & Flamingo

Jun 2018 - Aug 2019 (1 year 2 months)

Managed paid campaigns across search and social platforms, assisting with campaign setup, optimization, and reporting for multiple clients. Focused on improving CTR, CPC efficiency, and conversions through ongoing campaign optimization.