Open to opportunities

Krishna Pandey

@krishnapandey2

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Performance Marketing Manager with 7+ years driving paid growth, CRO, and demand generation—managed $500K+ ad spend.

India

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What I'm looking for

I’m looking to lead performance marketing and growth strategy end-to-end—building funnels, optimizing ROAS/CRO, and scaling teams for B2B/B2C demand. I want data-driven autonomy and remote-first collaboration.

I’m a performance-driven Marketing Manager with 7+ years leading paid media, growth strategy, and demand generation for B2B and B2C brands across fintech, e-commerce, and SaaS. I translate analytics into revenue and build full-funnel systems that keep improving over time.

At F2 Fintech, I owned full-funnel performance marketing, contributing to $290,000+ in measurable revenue impact within 14 months. I managed $285,000+ ad budget across Meta and Google, delivering consistent 5x ROAS, and scaled organic reach to 100M+ impressions through a structured content engine.

I also built automation-led growth using WhatsApp sequences and email workﬂows, reducing the sales cycle by 25%. I designed and A/B tested 15+ landing pages, improving average conversion rate from 2.1% to 6.4%, and scaled YouTube to 8M+ views in 180 days to drive a 40% inbound lead lift.

Earlier, as a freelance performance marketing consultant for U.S.-based clients, I led paid lead generation, Google Search and Meta campaigns, landing page builds, and reporting using Go High Level (GHL). I thrive in remote, founder-level collaboration and enjoy leading cross-functional teams—today, I manage an 8-member marketing team across paid, content, and creative.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

F2 Fintech

Nov 2023 - Present (2 years 8 months)

Owned full-funnel paid media and growth strategy, driving $290,000+ in measurable revenue impact in 14 months. Managed $285,000+ ad spend across Meta and Google (consistent 5x ROAS), scaled YouTube to 8M+ views in 180 days, and improved landing-page conversion from 2.1% to 6.4% via A/B testing.

Meta Ads Google Ads Funnel Strategy A B Testing Paid Media YouTube Growth Content Distribution Lead Nurturing Landing Page Optimization Team Management

Current

Social Media & Funnel Consultant

Current

Consulting Coaches

Jan 2019 - Present (7 years 6 months)

Designed webinar sales funnels and high-converting landing pages for coaching and education clients. Ran paid acquisition campaigns and created content to drive consistent B2B lead generation across Instagram and LinkedIn.

Sales Funnels Landing Pages Paid Acquisition Instagram LinkedIn B2B Lead Generation Funnel Strategy Content Marketing

Social Media Manager

Pitch Our Way

Mar 2022 - Oct 2023 (1 year 7 months)

Managed paid campaigns across Meta and LinkedIn Ads and improved cost per lead by 30%+ through audience refinement. Built lead-generation funnels using landing pages, lead magnets, and automated email sequences, supporting branded creative and organic engagement growth.

Meta Ads LinkedIn Ads Lead Generation Landing Pages Lead Magnets Email Automation Content Distribution

Freelance Marketing Consultant

U.S.-Based Clients

Jan 2022 - Oct 2023 (1 year 9 months)

Provided remote paid media strategy and funnel/lead-generation support for U.S. mortgage, real estate, and e-commerce clients. Managed Meta and Google campaigns, built landing pages, optimized for cost-per-lead, and delivered performance reporting via Go High Level (GHL).

Meta Ads Google Ads Landing Pages Lead Generation Retargeting performance reporting Funnel Building

Digital Marketing Executive

SKS Tech Solution

Aug 2021 - Mar 2022 (7 months)

Executed Google Ads and Meta Ads campaigns for 10+ client accounts and performed full-cycle performance tracking with weekly reporting. Optimized bids/audiences for ROAS and supported on-page SEO, content updates, and social content calendars to improve organic visibility.

Google Ads Meta Ads Bid Optimization ROAS performance reporting SEO On Page SEO